We just returned from the LightFair International trade show in Philadelphia and noticed lots of exhibitors using QR codes creatively in booth signage, literature, product displays and much more. So, we thought the post below on QR codes deserved another week on top.

Happy Cinco de Mayo! But what are we actually celebrating besides excellent Mexican fare, Coronas, margaritas, tequila and a big hangover on May 6? Cinco de Mayo celebrates the legendary Battle of Puebla on May 5, 1862, in which a Mexican force of 4,500 men faced 6,000 well-trained French soldiers.

The Wall Street  Journal reported today that Easter boosted April retail sales and allowed retailers to experience continued momentum, "posting strong sales." Well that's good news.  Now everyone can go back to work, companies can start spending again and all will be right in the world.

Recognizing that American consumers are "under renewed economic pressures", Walmart CEO is confident that his scenario "could work in Walmart's favor." In short, what's bad for consumers could be good for Walmart. What a lovely and empathetic sentiment. Mr.

The past half decade has been brutal for many – if not most – consumers.  The economy has either cost them their job or denied them pay increases essential to keep up with rising expenses. Meanwhile, taxes continue to increase, the cost of staple goods continues to increase and the value of what little consumers own has plummeted.

Less than 24 hours until the Royal Wedding. But many product manufacturers have been hard at work hoping to get some attention and to cash in on the world’s obsession with Prince William and Kate. You can pretty much find it all from hand sanitizer to refrigerators, tea bags and nail polish.

You probably have a good sense for which trade and consumer publications are most influential in your industry and among consumers.  But with blogs, it’s not so cut and dry. How do you know which blogs to target and which blogs to send product to?  Following are eight ways to evaluate a blog’s reach and influence among your target audiences. 1. Traffic.

With all the talk and advice out there on what companies should be posting on Twitter, get back to the roots of social media and start by listening.  Following are five categories of people that will give you the most insight on what you should be communicating about on Twitter and in other social media channels.

We are a nation obsessed with numbers and crowds.  It is all about volume.   How many impressions did you make?  How many unique visitors came to the site?  How many click-thrus did you score? How many followers do you have?  How many Likes do you have?