I had the opportunity to attend the “Joining Forces” campaign spearheaded by the First Lady and Dr. Jill Biden at Camp Lejeune. Joining Forces is a new national initiative that mobilizes all sectors of society (from neighbors to schools and businesses) to give our service members and their families the opportunities and support they have earned.

Media are always on the hunt for new products they know readers will love; and some will even refuse to cover anything other than brand new products from a strict “product review” perspective.  But just because your company is not launching a new product this year is no excuse to not reach out to media and get your fair share of media coverage.

What does Walmart suddenly know that no one else seems to know?  At a time when traditional retail sales are struggling to even stay in the shadows of online sales, Walmart has decided to increase its base of SKUs with more than 8,500 products it had previously removed from its already cluttered and overstocked shelves.

If this headline makes you wonder why you need the “original ventilated shoe”, you are not alone. While I do have a pair of Glagla shoes, I didn’t purchase them because they were ventilated. Instead, my husband and I were recently on a cruise and one of the stops was St.

Exhibiting at key industry trade shows can be a very effective marketing strategy.  However, trade shows require more than just a booth and booth space. Following are 12 considerations when planning and budgeting for trade shows. 1.

I had lots of heroes growing up. Edward R. Murrow was one of them.

I have been participating in a personal social media experiment this week to measure the networking value of LinkedIn.