Parent category for all new misc. topics that don’t fit into a service or industry + old content.

How the Endless Appetite For “Content” Is Ruining News Sources Like Ad Age.

So I open an email from Ad Age and click on a headline that reads: "Hey B-to-B Marketers: Lighten Up with the Business-Speak." As a professional marketer, I was naturally interested to see what Ad Age had to say. And then I read an "editorial" from Anelia Varela warning B2B marketers to get hip or get left behind.

How the Endless Appetite For “Content” Is Ruining News Sources Like Ad Age.2025-11-18T16:41:05+00:00

Why CenturyLink May Be The Stupidest Company On The Planet.

Are you familiar with CenturyLink? It is a FORTUNE 500 company that calls itself "a leading provider of Internet, TV and voice." You've probably seen their television commercials with the tagline: "Your link to what's next." In fact, they may be the stupidest company on the planet.

Why CenturyLink May Be The Stupidest Company On The Planet.2025-11-18T16:41:06+00:00

Say Goodbye to Incentivizing Facebook Page Likes

Facebook likes to constantly remind us that social media is always evolving. One of its most recent changes is big news for brands that use contests/promotions to garner Page Likes (as opposed to Post Likes). According to the Facebook Developer Blog, the days of “Like to Enter” contests, coupons and promotions are over.

Say Goodbye to Incentivizing Facebook Page Likes2025-11-18T16:41:07+00:00

Outdoor Retailer Summer Market: Show Floor Day 1

The Outdoor Retailer Summer Market is hands down one of our favorite trade shows of the year. It brings together the most passionate outdoor enthusiasts to showcase and talk about the latest innovations. While we're at the show to meet with media and launch promotional activities for our own clients, we're always on the prowl to experience the engaging and sometimes goofy marketing antics of other outdoor brands.

Outdoor Retailer Summer Market: Show Floor Day 12025-11-18T16:41:09+00:00

Is Any Media Coverage Good Media Coverage?

At Sweeney we don’t agree that any media coverage is good media coverage. Landing coverage in The New York Times or on the Today Show isn’t always the best course of action for every client. We focus on securing good quality coverage for our clients that is targeting the correct audience and helping the client achieve documented goals.

Is Any Media Coverage Good Media Coverage?2025-11-18T16:41:11+00:00

OMG, Getting National Media Coverage Is So Easy!

Here's the thing about national media coverage being easy to get.  Anyone who knows anything about publicity and media relations knows that this is a big, fat lie. Unfortunately, there are way too many people who don't know anything about publicity and media relations.

OMG, Getting National Media Coverage Is So Easy!2025-11-18T16:41:10+00:00

Is McDonald’s Going For “Shock and Awe” or “Aw Shucks” or Something Else?

So in case you  missed the big news, McDonald's is making changes. And it is taking the next 18 months to develop and roll them out. That's a lot of time, which would indicate the potential for some very serious changes.

Is McDonald’s Going For “Shock and Awe” or “Aw Shucks” or Something Else?2025-11-18T16:41:13+00:00

The Barcelona Principles Are A Perfect Example Of What’s Wrong With The PR Industry.

Although created more than four years ago by the "PR" industry, the Barcelona Principles continue to be a topic of interest throughout the industry. I saw this misguided gem a few weeks ago: Why Measuring PR Shouldn't Include Sales. In case you didn't know (and count yourself lucky to be in that club) the BP outlines seven basic rules or principles for measuring public relations.

The Barcelona Principles Are A Perfect Example Of What’s Wrong With The PR Industry.2025-11-18T16:41:15+00:00

Oh Snap! Snapchat Presents Intriguing Opportunities for Marketers.

The phrase “but first, let me take a selfie” has a whole new meaning. Snapchat is steadily becoming a marketer’s dream for increasing brand awareness and direct marketing. For those of you who aren’t familiar with the app, Snapchat allows users to capture and send self-destructing videos and pictures.

Oh Snap! Snapchat Presents Intriguing Opportunities for Marketers.2025-11-18T16:41:14+00:00
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