Why CenturyLink May Be The Stupidest Company On The Planet.

centurylink-sucks-300x169Are you familiar with CenturyLink? It is a FORTUNE 500 company that calls itself “a leading provider of Internet, TV and voice.” You’ve probably seen their television commercials with the tagline: “Your link to what’s next.”

In fact, they may be the stupidest company on the planet.

According to the Consumer Affairs website, CenturyLink carries a one-star rating – that’s one out of a possible five – based on 929 reviews and complaints. Here are a couple of reviews:

“CenturyLink is seriously the worst company in the entire world,” says Lisa from Utah.

“Save yourself some grief and go with a different company!” says Nancy from Colorado.

“I was sooo pissed [about CenturyLink] I just about stroked out today!” says Noel of Iowa.

Well, it doesn’t take long to get the gist of this… CenturyLink sucks. But I don’t want to be the kind of person who just makes statements without backing them up, so I would like to offer this actual Live Chat conversation I had with “Kim”… and you can judge for yourself.

Thank you for contacting the Control Center Web-Portal support team. This is Kim. How may I help you?
Jim: I am logged into my large business account attempting to pull a traffic utilization report, but nothing is happeningit just keeps going back to a blank traffic utilization page. This issue started a few months ago and has persisted
Kim: What Internet browser are you using please.?
Jim: I have attempted to use five different browsers, including IE6, and none of them work
Jim: I should note that I am using an iMac; the same iMac I have been using for the past five years, but clearly Centrury Link changed something
Kim: IE9, IE8, IE7 is compatiable with the portal. Do you have the option at this time to log into IE9.
Jim: Mac cannot get IE7, 8 or 9. Are you telling me that you made changes that now only allow PC users to access information?
Kim: Mac is not compatible with the portal. In order to run the traffic utilization report, you would be able to run it with IE9.
Jim: I CANNOT GET THAT. Who sets up a program that only operates on one browser and doesn’t even tell their customers?
Kim: You would be able to access it, however you would not be able to use Mac.
Jim: so, you are going to dictate the kind of computer I use? you are kidding me, right
Jim: this is some kind of joke
Jim: there is a camera somewhere
Jim: and I am being punked
Jim: right?
Kim: I’m sorry, however all internet browsers are not compatiable.
Jim: no, you changed something
Jim: and you never even gave us a heads up
Jim: and I am paying for this service and cannot access the data
Jim: unless I buy new computers
Jim: is that accurate?
Kim: Yes, when we made an upgrade to our portal June 1,.
Jim: why would you do that?
Jim: why would you exclude all Mac users from your system and NOT tell us?
Kim: No, we are not saying that you would need to buy a new computer, however to be able to run the report you would only be able to run it on IE9.
Jim: which is only accessible through PCs
Jim: NOT iMacs
Jim: so yes, I would have to buy new computers
Kim: I’m sorry, however we can not run all operating systems…
Jim: you only run one
Jim: one
Jim: how is that possible
Jim: and HOW could you NOT tell your customers you were doing that
Jim: that is inexcusable
Kim: I’m sorry, is there anything else I can assist you with?
Jim: you haven’t assisted me with anything
Jim: you are leaving me high and dry
Jim: andyou are doing nothing to help me
Jim: nothing
Jim: unless saying “I’m sorry” counts as something
Jim: and it does not
Jim: How can I access my data without buying new computers?
Jim: please, enlighten me
Kim: I see you are using firefox, which is not working for you.
Kim: I don’t have any other suggestion to tell you, other then having accessiable useing IE9.

At this point I just gave up.  I did leave a voice mail with our account manager, but it’s been five days and he has not returned my call, which makes me wonder… exactly which century is this company linked to?

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.