Parent category for all new misc. topics that don’t fit into a service or industry + old content.

Regarding the VW Crisis, Everyone Just Needs To Calm Down And See The Bigger Picture.

Without question, "Dieselgate" is a dramatic and traumatic event. Lots of vehicle owners are feeling pretty screwed right now. Lots of employees are feeling pretty embarrassed. Lots of investors are feeling a sense of abandonment. To say it is all unfortunate is a bit of an understatement.

Regarding the VW Crisis, Everyone Just Needs To Calm Down And See The Bigger Picture.2025-11-18T16:38:37+00:00

Higher Connection: Participating in Your Alumni Network.

This past Monday I had the opportunity to be on a panel of alumnae at my alma mater, Ursuline College. We were talking with a cohort of freshmen students embarking on a year of professional development. Being only three years out of school myself, I was curious how the students would react to my personal experiences.

Higher Connection: Participating in Your Alumni Network.2025-11-18T16:38:38+00:00

Sweeney Expands South American Presence With Addition Of Ayla Nicole

CLEVELAND – September 17, 2015 – Jennifer Manocchio, Sweeney president and GM of global operations, announced today the agency is expanding its presence in South America with the addition of Ayla Nicole. Ayla officially joined the team at 1:45 a.m. on Monday, September 14, following a 9-month internship.

Sweeney Expands South American Presence With Addition Of Ayla Nicole2025-11-18T16:38:40+00:00

10 Things Corsica Has Taught Me About Being an American.

As a follow-up to Jennifer's recent post, I wanted to share my personal experience of traveling to Corsica and spending two amazing weeks on a tiny island floating on a beautiful blue sea centered on a rock hurdling through space (Crystal's preferred description).

10 Things Corsica Has Taught Me About Being an American.2025-11-18T16:38:41+00:00

What Chile Has Taught Me About Being an American

This headline might seem a bit obscure. What can you learn about being an American living abroad? The short answer is a lot! Living in Chile for the past year has definitely taught me more about the American culture and myself than I would have ever learned in the states.

What Chile Has Taught Me About Being an American2025-11-18T16:38:44+00:00

Sweeney Adds Evanovich as Account Executive

CLEVELAND – Sept. 3, 2015 – Sweeney, a leading full-service marketing and public relations agency, has added Leah Evanovich as an account executive. She will play a key role in expanding the agency’s social and digital capabilities, as well as supporting traditional marketing, advertising and public relations strategies for a variety of business-to-consumer and business-to-business clients.

Sweeney Adds Evanovich as Account Executive2025-11-18T16:38:45+00:00

What if the Traditional Agency Review Process Was All Wrong? Say it Ain’t So, Joe.

It happens every day. Ad agency reviews, media agency reviews, PR agency reviews… On any given day, a billion dollars in business can go up for grabs. Companies want to cut costs, see fresh creative, hire new CMOs or fall out of love with their agency; the reasons are plentiful.

What if the Traditional Agency Review Process Was All Wrong? Say it Ain’t So, Joe.2025-11-18T16:38:47+00:00

Outdoor Retailer Summer Market 2015 Recap

You may have seen my post last week - Outdoor Retailer Guerrilla Marketing Success - so the fact that I'm writing a second post this week about the trade show means I'm still obsessed... But I can't get the show out of my head.

Outdoor Retailer Summer Market 2015 Recap2025-11-18T16:38:49+00:00
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