This past Monday I had the opportunity to be on a panel of alumnae at my alma mater, Ursuline College. We were talking with a cohort of freshmen students embarking on a year of professional development. Being only three years out of school myself, I was curious how the students would react to my personal experiences.

CLEVELAND – September 17, 2015 – Jennifer Manocchio, Sweeney president and GM of global operations, announced today the agency is expanding its presence in South America with the addition of Ayla Nicole. Ayla officially joined the team at 1:45 a.m. on Monday, September 14, following a 9-month internship.

As a follow-up to Jennifer's recent post, I wanted to share my personal experience of traveling to Corsica and spending two amazing weeks on a tiny island floating on a beautiful blue sea centered on a rock hurdling through space (Crystal's preferred description).

I was recently asked by a marketing executive how it feels to work in a marketing and public relations agency where you do not need to defend your job and work everyday. To put this in perspective, we were discussing the need in corporate marketing to always justify and quantify your importance.

This headline might seem a bit obscure. What can you learn about being an American living abroad? The short answer is a lot! Living in Chile for the past year has definitely taught me more about the American culture and myself than I would have ever learned in the states.

CLEVELAND – Sept. 3, 2015 – Sweeney, a leading full-service marketing and public relations agency, has added Leah Evanovich as an account executive. She will play a key role in expanding the agency’s social and digital capabilities, as well as supporting traditional marketing, advertising and public relations strategies for a variety of business-to-consumer and business-to-business clients.

It happens every day. Ad agency reviews, media agency reviews, PR agency reviews… On any given day, a billion dollars in business can go up for grabs. Companies want to cut costs, see fresh creative, hire new CMOs or fall out of love with their agency; the reasons are plentiful.

A recent experience I had with Vitacost is a perfect example of how to make customers happy on social – even if it is one customer at a time. Just last week, I was meeting with about 5 fellow U.S. military wives in Chile.

This is some crazy branding game Greg Creed is playing with the KFC chicken brand. In essence, he is telling the world he doesn't care if you love us or hate us, just so long as you pay attention to us.