Last week we headed to Raleigh for NCPRSA’s InSpire Awards, where Sweeney was not only honored with an Award of Excellence for our Jo-Ann Fabric and Craft Stores Magic with Fabric and Trim campaign, but also an overall win for the Bronze Social Media category.

Sweeney Wins Digiday Retail Award for Best Digital Brand Marketing Campaign Agency recognized as one of the best and brightest in digital marketing. CLEVELAND - March 31, 2014 - Sweeney, a leading full-service marketing and public relations agency, was recently honored as a finalist in the Digiday Retail Awards competition in New York City for the Best Digital Brand Marketing Campaign.

We recently had a few laughs with a client about social media - "It's got to be easy if a 5 year old can do it!" - was the gist of the conversation. While we all know there is much more to social media marketing that five year olds cannot do (yet)...

Last week we had the honor of winning a 2014 Digiday Retail Award emphasizing Sweeney as one of the best and brightest in digital marketing. Our campaign was a finalist under the category Best Digital Brand Marketing Campaign. Working with Jo-Ann Fabric and Craft Stores, we developed the Magic with Fabric and Trim campaign that supported its launch of new HGTV HOME fabric and trim - available exclusively at Jo-Ann Stores.

I know, it's a bold claim. But I'm 99% sure it's true. Warby Parker offered me the best shopping experience I have ever had when purchasing something online. "Why", you ask? Let me explain. I needed a new pair of prescription glasses and didn't want to invest bookoo dollars in designer frames.

Brands who use Instagram as a marketing tool should assess brand identity on the platform when creating an Instagram strategy. Just as you would think of visual criteria for ads, brochures and other marketing collateral, Instagram is a another form of visual representation of your brand.

Sweeney Begins Two-Year Expedition to Explore Business Expansion Agency president to open exploratory outposts in California and South America to service accounts, forge new relationships and evaluate future opportunities. CLEVELAND – January 9, 2014 – Nearly a decade after opening the agency’s full-service office in Wilmington, NC, Jennifer Manocchio, Sweeney president is embarking on a two-year mission to evaluate business expansion opportunities throughout the Western U.S.

We kicked off our tour of the Greenbuild 2013 show today and the expo hall was buzzing - and bumping very loud club music at 9 a.m. It's always fun to wake up to Biggie in the morning. As an agency that works to support brands in the building and construction industry, Greenbuild is one of the key shows for us to attend.