I'm a sucker for the outdoors. Photos of any beach, mountain, forest, trail, whatever, always make me want to double-double tap on Instagram (really, they should allow you to double-like something for extra emphasis...). I was scrolling through my Instagram feed the other day - through all the food, puppies, coffee concoctions, etc.

When introducing your brand to media, securing desk side media meetings can be extremely helpful for building relationships. Meeting media face-to-face not only allows you to capture the media’s direct attention, but also puts a face to your name to help make a more personal connection with contacts you plan to communicate with on an ongoing basis.

CDC Names Sweeney Agency of Record CLEVELAND – Sept. 26, 2014 – Sweeney, the leading full-service marketing and public relations firm, has been named agency of record by the Centers for Dialysis Care (CDC), the largest outpatient dialysis provider in Northeast Ohio. Sweeney will provide the CDC with strategic planning and marketing implementation support as the region’s leading dialysis treatment provider continues to expand its footprint across Northeast Ohio.

Facebook likes to constantly remind us that social media is always evolving. One of its most recent changes is big news for brands that use contests/promotions to garner Page Likes (as opposed to Post Likes). According to the Facebook Developer Blog, the days of “Like to Enter” contests, coupons and promotions are over.

The Outdoor Retailer Summer Market is hands down one of our favorite trade shows of the year. It brings together the most passionate outdoor enthusiasts to showcase and talk about the latest innovations. While we're at the show to meet with media and launch promotional activities for our own clients, we're always on the prowl to experience the engaging and sometimes goofy marketing antics of other outdoor brands.

The phrase “but first, let me take a selfie” has a whole new meaning. Snapchat is steadily becoming a marketer’s dream for increasing brand awareness and direct marketing. For those of you who aren’t familiar with the app, Snapchat allows users to capture and send self-destructing videos and pictures.

Sweeney Promotes Lang to Assistant Account Executive WILMINGTON, N.C. – June 19, 2014 – Sweeney, a leading full-service marketing and public relations agency, announces the promotion of Morgan Lang to assistant account executive. In her new role, Lang will be responsible for traditional and digital marketing support of Acuity Brands® and Jo-Ann Fabric and Craft Stores® accounts.

Sweeney Names Renwick Assistant Account Executive WILMINGTON, N.C. – June 19, 2014 – Sweeney, a leading full-service marketing and public relations agency, announces the hiring of Taylor Renwick in its Wilmington, NC office. As assistant account executive, Renwick will play a key role in digital and social marketing efforts supporting leading consumer and business-to-business accounts.

If you haven’t already, it’s time to changeover your Facebook brand/company pages to the new layout. Beginning June 13, all pages will automatically change to the new layout. The changes are not drastic, but do require some tweaking here and there to make sure the transition is seamless for your followers.