A couple of months ago I wrote a blog post about the resurrection of Myspace…and this morning I got an invitation to test it out. After poking around, it is certainly much more functional than the old Myspace, but I am sure forward-thinking Myspace does not want to hear about old vs.

Let’s face it. Not all products and services are going to be 100% perfect 24/7 and not everyone is going to be 100% satisfied. More and more consumers are turning to social media with their questions, complaints and concerns, despite customer service phone lines, Q&A, and live online chats.

Conducting a Facebook contest is a fun way to engage followers, attract new followers and liven up a Facebook page. But, you cannot just expect the contest to run itself. It is important to have a strategy to help make the contest a success.

Everyone is talking about the presidential election – and rightly so – but this year, things (let's call them presidential-isms) have seemed to “go viral” faster than ever. After Republican candidate Mitt Romney referred to “binders full of women” during the second presidential debate, within seconds parody sites popped up and the Twittersphere was literally tweeting up a storm.

When researching blogs for blogger relations campaigns, we often find that bloggers have reviewed a competitor's product. In our experience, bloggers review each product based on its own merits. Within a product review, we have not seen a blogger refer back to a previous review of a competing product...but that does not mean that it has not been done.

Last week music artist Jay-Z launched his new YouTube channel, Life + Times, with a live stream of his final sold-out concert at the Barclays Center in Brooklyn. The channel will feature original video content including the Brooklyn Nets docu-series “The Road to Brooklyn,” a fan-interaction show and a cooking show hosted by a british supermodel.

In 2012, many new social media platforms emerged – some more successful than others – and social media will continue to evolve in 2013. One social media platform that continues to grow steadily is Pinterest – which saw a growth of 4377% between May 2011 and May 2012, reported measurement firm comScore.

Is Discovery Channel the most successful event planner of all time? After all, they did manage to coordinate millions of ‘Shark-themed’ parties (including my own) across the U.S., and the party is still going. We are 4 days in to Discovery Channel’s Shark Week… and the madness is mad.