Last week we had the honor of winning a 2014 Digiday Retail Award emphasizing Sweeney as one of the best and brightest in digital marketing. Our campaign was a finalist under the category Best Digital Brand Marketing Campaign.
Working with Jo-Ann Fabric and Craft Stores, we developed the Magic with Fabric and Trim campaign that supported its launch of new HGTV HOME fabric and trim – available exclusively at Jo-Ann Stores. The campaign engaged top tier bloggers to compete head-to-head in a national competition. Bloggers had to work magic with fabric and trim to revive a space of their choice – with only 30-days to complete it.
Bloggers posted how-to’s and room sneak peeks leading up to the “big reveal”, which was a live party on Pinterest. HGTV Star Tiffany Brooks judged the bloggers’ rooms and selected a winner. Following the Pinterest party, a Google+ hangout with bloggers and a HGTV HOME fabric designer gave the “behind the scenes” scoop about the competition. The campaign generated more than 16 million impressions and increased sales by 47%.
The Digiday Retail Awards honor overall excellence and breakthrough achievement in online retail marketing and advertising. We are proud to be recognized as an agency who is successfully building retail brand identity and awareness while creating the best user experience for today’s digital customer.