Working with companies of all sizes, I have grown to learn that companies face similar marketing issues regardless of size…the biggest differences tend to have more to do with resources. Many small businesses don’t have a dedicated marketing leader, let alone a marketing department, and they are left with the question: where do I start with my marketing efforts? 1. Define Your Target Audience.
At WWDC 2021, Apple announced updates to its main operating system – iOS. And one update stood out to the marketing world more than the rest. According to Apple…“In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.
Recent conversations with new college grads revealed a specific, common challenge – how to best expand digital marketing skills without in-person conferences or industry events to go to. While in-person networking and events are ideal for learning and networking, there are still some great alternatives for learning and growing.
As 2020 comes to a close, I think a majority of people would agree it won’t be hard to say goodbye when the clock strikes midnight on New Year’s Eve. But with every experience good or bad, there are lessons to be learned and this year had plenty of them.
This weekend I finished the book ‘Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal’ by Nick Bilton. Written in 2014, the book goes into the story of how the social media giant Twitter, was born. While some books written about businesses can be rather dry, this book was written in a novel style and featured a few photos, email text and plenty of behind the scenes drama, not to mention a little peek into Silicon Valley.
Right before I waved goodbye to 2019, I checked the 2020 calendar and was excited to see that in 2020 a lot of holidays would fall on weekends. For example, Halloween is on a Saturday and Christmas is on a Friday…but then COVID-19 hit. Very quickly into the year, how we celebrate holidays changed.
Working at home full-time, I no longer have the welcomed break of co-workers stopping by to chat or meeting at the water cooler for an impromptu discussion. These days, one of the only daily visits we can count on is our mail carrier and occasionally a visit from our UPS or FedEx driver.
As our integrated marketing specialist Jennifer Mabes wraps up the end of her first year in the professional world, we checked-in to see how it’s going. When this go-getter is not planning her upcoming wedding or playing fetch with her cats, she is hard at work supporting all aspects of the agency.
Although Sweeney has always maintained a flexible work schedule, including WFH options, it officially initiated a new work from home program for all employees at the start of 2020. The program was launched as a test, allowing each employee to take one WFH day per week; this is a policy that I have really enjoyed.
Love is in the air… and so are gifts! According to the National Retail Federation, last year U.S. consumers broke records on Valentine’s Day with $20.7 billion in spending. Does that mean more people are in romantic relationships than ever before?
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