Google I/O is underway, and AI is everywhere. Most of the announcements were geared toward developers and tech enthusiasts, but marketers? We should be paying close attention too. Here’s what they rolled out and what it means for how we plan, create, and optimize campaigns moving forward.
Personalization isn’t just a marketing buzzword anymore, it’s a business imperative. For marketing managers, directors, VPs, and CEOs, understanding how AI enhances personalization can unlock measurable growth, improve customer loyalty, and maximize your budget. In today’s competitive landscape, customers expect tailored experiences.
I’ve always loved the intersection of tech and storytelling—and if you’ve worked in marketing or PR for any company remotely connected to IoT (Internet of Things), you know how fast things are evolving. For those less familiar, IoT refers to the network of connected devices that communicate data—think smart home tech, industrial sensors, wearables, even connected cars.
Every now and then, I find myself missing the classroom. I’m someone who loves to learn—I’m constantly signing up for webinars, reading about new marketing trends, or diving into a good case study just for fun. (yes, really.) Recently, I found myself thinking about one of my favorite college courses at Ohio State: Crisis Communications.
The quick-service restaurant (QSR) industry moves fast—faster than the drive-thru at lunch rush. Consumer habits shift, technology evolves, and brands that don’t adapt risk getting left behind. Whether you’re running a local burger joint or a national QSR chain, understanding today’s biggest trends and marketing strategies is key to staying ahead.
When evaluating PR success, impressions often take the spotlight. But let’s be honest—high numbers don’t always mean real impact or reaching the right target audience. It’s time to rethink how we measure PR’s true value.
As the marketing landscape continues to evolve, staying ahead of digital marketing trends is essential for businesses looking to drive engagement, generate leads, and increase revenue. Spring 2025 presents new opportunities and challenges, from AI-driven search changes to shifting consumer behaviors.
Marketing to a government audience – federal, state, or local – is unlike marketing to any other industry. On the plus side, most companies marketing in the government space know precisely who they want or need to reach, and often have simple access to the first and last names (and associated contact info) of their individual targets.
Courtland Bartosik, a second-semester student at UNC Chapel Hill and a second-term intern at Sweeney, is representative of the ferociousness and confidence of Gen Z.
During the past few months, I have been busy planning a wedding, and it occurred to me that I have been heavily relying on reviews for nearly every aspect of the planning process. From hiring vendors to ordering customized products such as the guest book, signage and cake topper, to even picking the venue.
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