What Manufacturing Marketers Should Focus on Heading Into 2026
If you work in marketing or communications for a manufacturing [...]
From Spec Sheets to Spotlight Stories: How Lighting Brands Can Market with Impact
Let’s be honest. Most lighting marketing still feels like a [...]
Why Some Lighting Brands Struggle to Stand Out (and How to Fix It)
If you’ve looked at three or four lighting company websites [...]
Reputation Rx: How to Build (and Protect) Trust in a Post-Review World
What do your patients know about your brand before they even visit your website? Chances are, they’ve already read a Google review, skimmed a Reddit thread, or asked ChatGPT what people are saying about your hospital or brand. They might have seen an Instagram reel, a local news segment, or even a TikTok explainer about your specialty clinic before you’ve had a chance to shape that narrative.
Small Voices, Big Impact: Why Micro-Influencers Are Winning in 2025
When you think of influencer marketing you might picture celebrities pushing skincare or pro athletes showing off their favorite sneakers. But here’s the twist: in 2025 it’s the “small voices” who are making the biggest impact. Micro- and nano-influencers (usually defined as creators with between 1,000 and 50,000 followers) are leading the charge.
Why Video Marketing Is Essential for Healthcare Marketers & Where to Focus Your Efforts
Video marketing is transforming healthcare communications. Patients, caregivers, and healthcare professionals increasingly turn to video to learn, connect, and make decisions. Research shows that 72% of people prefer to learn about healthcare services and products through video. If your healthcare marketing strategy isn’t leveraging video yet, now is the time to start.
What’s Working in City Marketing Right Now (and What’s Worth Trying Next)
City marketing has always walked a unique line. You're not just selling a product or a service; you're promoting a living, breathing place. One that people live in, invest in, visit, move to and share stories about. And that makes the job both more rewarding and more complex.
What Marketers Should Be Watching in Summer and Fall 2025 (And What to Actually Do About It)
Every year brings new buzzwords. But 2025? It’s already showing signs of a different kind of shift, one that’s less about chasing trends and more about recalibrating how we show up, connect, and convert.
5 Answers to Healthcare Marketers’ Questions
Working in healthcare marketing means juggling a lot of moving parts from compliance to audience targeting to measuring success. Whether you’re a marketing manager, director or VP, some questions keep coming up again and again.
Marketing to Government with a Tiny List (or No List at All)?
When your audience is a dozen procurement officers, 50 decision-makers across three states, or one specific department with a single buyer… you don’t need reach. You need precision. As someone who’s worked on B2G (business-to-government) campaigns, from state transportation departments to port authorities to niche tech buyers within federal agencies, I’ve learned that the smaller the list, the sharper your strategy has to be.
