About Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

Memo to Pepsi: Remember When Taste Mattered?

I just spent two and a half minutes watching Pepsi's new ad featuring Kendall Jenner and I actually feel like I was violated. This is the most ridiculous excuse for a clever ad I have ever seen. This ain't Coke teaching the world to sing, this is Pepsi saying that millennials are just shallow, gullible, sensational idiots.

Memo to Pepsi: Remember When Taste Mattered?2025-11-18T16:36:58+00:00

Global Consultancies: Pigs Gotta Eat Too.

For nearly a century, big fat consultancies have been pulling the wool over the eyes of corporate America... and organizations worldwide. Providing business analysis, financial advice, human resources planning, employee communications, customer service, blah, blah, blah.

Global Consultancies: Pigs Gotta Eat Too.2025-11-18T16:37:01+00:00

How to Win – and Lose – Like a Champion.

We are obsessed in America – and I believe rightfully so – with the idea of winning. And we love our champions. But we also love to dictate the terms of this relationship: how we should go about the process of winning and how we should act when we finally win.

How to Win – and Lose – Like a Champion.2025-11-18T16:37:15+00:00

Here’s to the Special Ones.

The employees.                              The clients.                                        The vendors. The friends, supporters and allies. The open-minded, optimistic visionaries. The ones who saw our potential... and believed. They're not your regular Joes. They ignore consensus and buck the trends. You can question them, doubt them, disagree with them, shun them or even applaud them.

Here’s to the Special Ones.2025-11-18T16:37:22+00:00

Guess Why No One Is Watching The 2016 Olympics.

In the past few weeks, I've personally and professionally witnessed several instances of businesses canceling 2016 Olympic marketing expenditures specifically because the rules of the International Olympic Committee basically bar anyone from associating with the coveted name and image of the games.

Guess Why No One Is Watching The 2016 Olympics.2025-11-18T16:37:26+00:00

Brand Names Matter… But Not Nearly As Much As The Quality Of The Company Or Product.

"What's in a name?" Juliet ponders. "that which we call a rose by any other names would smell as sweet." Tell that to Tesco, one of the world's largest retailers. According to its website, its core purpose is: Serving Britain's shoppers a little better, every day.

Brand Names Matter… But Not Nearly As Much As The Quality Of The Company Or Product.2025-11-18T16:37:38+00:00

Five Things We Do NOT Need At The Airport

Has it become increasingly more painful to handle modern day air travel or is it just me? Twice in the past week I was delayed more than 8 hours and experienced one canceled (overnight) flight. It sucks royally, and to make matters worse, the airlines are completely unapologetic.

Five Things We Do NOT Need At The Airport2025-11-18T16:37:43+00:00
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