About Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

Why The Next Crazed Killer From Kalamazoo Could Be You Or Me… Or All Of Us.

Last weekend, a seemingly normal 45-year-old man in Kalamazoo, Michigan – referred to by friends, family, associates and complete strangers as normal, good, peaceful, polite, mild and meek – went on a spree, shooting eight innocent people and killing six of them.

Why The Next Crazed Killer From Kalamazoo Could Be You Or Me… Or All Of Us.2025-11-18T16:37:52+00:00

An Open Message To All College Students.

My niece is a brilliant young freshman at Bowling Green State University who is going through her first really big challenge with a very important creative project. My son, Matt, who is also her cousin, and who also graduated from the same University 13 years ago, offered this piece of advice...

An Open Message To All College Students.2025-11-18T16:37:47+00:00

The Top 5 Client Characteristics Every Marketing Executive Should Possess.

Sweeney has declared 2016 as a year of positivity. From a practical standpoint, this means we are all trying our very best to experience life from a "glass half full" POV and avoid getting dragged into the muck. This gold stocks may be an exercise in futility for a group of well-intentioned but delusional professionals...

The Top 5 Client Characteristics Every Marketing Executive Should Possess.2025-11-18T16:37:53+00:00

Blue Apron Wins 1st Place For Marketing That Leaves A Bad Taste In Your Mouth.

So I got this amazing gift from my son and daughter-in-law for Christmas, it was an introductory membership to Blue Apron. As an amateur foodie (faux chef), I was delighted over the prospect of receiving fully thought out recipes and fresh ingredients mailed directly to my door.

Blue Apron Wins 1st Place For Marketing That Leaves A Bad Taste In Your Mouth.2025-11-18T16:37:58+00:00

Is Sean Penn Right? Has The State Of Journalism In The U.S. Fallen To An All-Time Low?

Sean Penn is disappointed and regretful. Disappointed in the state of Journalism in the U.S. and regretful – not over his recent actions involving El Chapo – but that people misunderstood what he did. Anyway, that's what he conceded to Charlie Rose, who just a month ago, I identified to several of my colleagues as one of the last great journalists in the United States.

Is Sean Penn Right? Has The State Of Journalism In The U.S. Fallen To An All-Time Low?2025-11-18T16:38:04+00:00

Two Rules About Marketing That Will Make Or Break Your Career.

Everything you are about to read is true. Don't be mad at me if the truth hurts. There are two fundamental rules about marketing – and perhaps about life – that I have struggled with for more than 30 years now. I want to share these rules with everyone in the industry or anyone thinking about getting into the industry so they are prepared for what lies ahead.

Two Rules About Marketing That Will Make Or Break Your Career.2025-11-18T16:38:05+00:00

Four Steps To Guaranteed Success In 2016.

This is an actual guarantee.  If you follow these four steps, you will achieve success in 2016. Deal with it. Step 1: Reflect I know, it sounds obvious, but it's not what you think. I am not suggesting you take a little time to think back on 2015, I am telling you to take an entire day...

Four Steps To Guaranteed Success In 2016.2025-11-18T16:38:13+00:00

The Traditional Retail Model Is Officially Dead; I Blame Percy Spencer and The Microwave Oven.

Last night, Paypal CEO Dan Schulman proclaimed to Mad Money's Jim Cramer that for the first time in retail history, Black Friday online sales outpaced brick and mortar store sales. More people shopped online than in store. Is it true?

The Traditional Retail Model Is Officially Dead; I Blame Percy Spencer and The Microwave Oven.2025-11-18T16:38:14+00:00

Sweeney Helps Enlighted Share Innovative Energy Solution With California Architects

Title 24 Code Compliance is a big deal in California. It is the state’s prime initiative to reduce electricity use and create a more sustainable world. It is also a huge burden for architects, engineers and building owners. Enlighted has a solution – the ECO solution.

Sweeney Helps Enlighted Share Innovative Energy Solution With California Architects2025-11-18T16:38:15+00:00

Why Aren’t Millennials Demanding That Airlines Offer Better Service?

Anomalies are some of my favorite things. Maybe it has to do with Sesame Street always pointing out "one of these things is not like the other." Or maybe it has to do with my appreciation of the French refrain to celebrate differences (vive la difference).

Why Aren’t Millennials Demanding That Airlines Offer Better Service?2025-11-18T16:38:21+00:00
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