About Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

How to Determine if Online Advertising will Benefit Your Brand

Considering online advertising, but not sure where to start?  Or maybe you discovered one website you feel is a direct fit for your target audience and want to test it.  The key is to develop and assess an online advertising strategy evaluating all opportunities across the web, rather than just relying on one or two sites that may seem attractive.

How to Determine if Online Advertising will Benefit Your Brand2025-11-18T16:45:15+00:00

Who’s Got Time for Blog Posts?

There was a time at the beginning of my career when I literally panicked over deadlines and crunches.  I sweated, my heart raced and I worried about not meeting expectations or worse, getting fired. But it all worked out.  The fear drove me to work smarter and harder and faster.  It showed me what I was capable of and allowed me to choose to be more productive.

Who’s Got Time for Blog Posts?2025-11-18T16:45:24+00:00

CISPA Q&A: Protecting Privacy or Marketing the President?

Knowing what I know about how Facebook came into existence and what its plans are for world domination, my conclusion is simple:  If this guy is for CISPA, then I am against it. Well, that plus the desire to limit the government's intrusion into our private lives.

CISPA Q&A: Protecting Privacy or Marketing the President?2025-11-18T16:45:28+00:00

4 Ways to Extend the Reach of Your New Ad Campaign

Whether a print, TV, web or radio ad campaign, you dedicated your blood, sweat and tears to develop a creative and compelling campaign.  But beyond the ad buy, there are ways to extend the reach of your ad campaign and deliver your message to more people in a more engaging way.

4 Ways to Extend the Reach of Your New Ad Campaign2025-11-18T16:45:27+00:00

If 60% of the Human Body is Water, the Other 40% is Dick Clark.

As a young boy growing up in Cleveland's inner city (to be fair, there was very little outer city back in the '60s), my days and nights were filled with music.  Just as it has been for thousands of years.

If 60% of the Human Body is Water, the Other 40% is Dick Clark.2025-11-18T16:45:32+00:00

By All Means, If a Company Is Successful, Let’s Sue Them.

Steve Jobs has been gone now for just over six months.  That seems like plenty of time to turn on Apple and destroy what is arguably the most successful and respected American company today. Steve Jobs once said that he liked living at the intersection of the humanities and technology.  He loved to read...

By All Means, If a Company Is Successful, Let’s Sue Them.2025-11-18T16:45:35+00:00

So You Want To Be An Industry Thought Leader….

This is a lofty goal and one many organizations aspire to achieve.  The identity of some brands as prolific or high tech product innovators may serve to naturally position them as industry thought leaders simply due to the nature of their corporate structure.  However, there are still opportunities to raise awareness and establish a leadership role for a company that is not widely known as the glitzy industry golden child. 1.

So You Want To Be An Industry Thought Leader….2025-11-18T16:45:34+00:00

No Sugar Tonight in my Coffee.

I would like to offer my sincere congratulations to the individuals and/or group of individuals behind the "We Hate Sugar" movement that seems to be sweeping across the nation. Over the last week alone, I have seen in-depth news reports on TV, heard experts interviewed on the radio, read numerous online stories and have even been counseled by a couple of consumers. Apparently sugar is bad for you...

No Sugar Tonight in my Coffee.2025-11-18T16:45:38+00:00
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