By All Means, If a Company Is Successful, Let’s Sue Them.

Steve Jobs has been gone now for just over six months.  That seems like plenty of time to turn on Apple and destroy what is arguably the most successful and respected American company today.

Steve Jobs once said that he liked living at the intersection of the humanities and technology.  He loved to read… Shakespeare, Plato, Dylan Thomas.  He loved music… The Beatles, Bob Dylan, The Rolling Stones, Joan Baez. And his love for technology is well-documented.

And Steve Jobs was not above stealing.  He loved a good idea and coveted a great one.  And he publicly acknowledged his unashamed and unapologetic willingness to steal them. And Steve Jobs was not above introducing ridiculously high-priced technologies that consumers willingly purchased… because they were worth the price.

But stealing money from consumers by fixing prices on books?  That does not sound like an idea Steve Jobs or anyone else at Apple would endorse.

Plus there is this:  In a world so full of injustice, this is the battle the Department of Justice has decided to take on? Really? I guess in a way I am glad that Steve Jobs isn’t here to see this… unfortunately the rest of us are.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.