3 Online Marketing Resources
We are constantly finding new online tools that keep us fresh and provide inspiration. Check out our top three picks that have been inspiring us this week!
In the World of SEO, Do Nice Guys Finish Last?
Do you remember the old Ken-L-Ration TV commercials? My dog's better than your dog... my dog's bigger than your dog... my dog's smarter than your dog. Ranking is an obsession in this world. Who's first? Who's tallest? Who has the most money?
Four Things Marketers Should Know About Pinterest
Pinterest (http://www.pinterest.com) is growing quickly and generating a lot of buzz lately as the hottest new social media channel. In fact, according to comScore, Pinterest saw more than 17.8 million unique visitors in February from U.S. and the average user now spends 98 minutes each month on Pinterest.
An Adults-Only Space Party. Weird Science with a dash of Mad Genius… Shaken, Not Stirred.
Hats off - or should I say helmets – to the Great Lakes Science Center for dreaming big and reaching for the stars. The Great Lakes Science Center is widely recognized as the perfect spot to take the kids for both entertainment and education.
Memo to Apple: If There’s Nothing to Say, Don’t Say Anything.
I feel kind of bad for Apple CEO Tim Cook, but he is not helping himself by dressing like Steve Jobs, acting like Steve Jobs and trying to promote the company like Steve Jobs.
Developing a Content Marketing Strategy that Drives Measurable Results
Content marketing is nothing new. However, there is so much “noise” being created on and offline, it is overwhelming. There are online “press releases”, social media sites and websites established just for organic search engine optimization, and it is timely to revisit why generating truly valuable content for your target audiences is imperative and beneficial.
(Star)bucking the Trends and Winning.
Not so long ago, much like Apple and Steve Jobs, Starbucks and Howard Schultz were being dismissed as down and out. And therein lies the beauty of rear view mirrors. Only now – looking back – can we see the true genius of both.
Do You Really Understand What is Most Important to Your Customers? And Do You Deliver It?
Say what you want about Walmart, they know their customers and they know how to service them with excellence. As Frances Frei and Anne Morriss, authors of Uncommon Service: How to Win by Putting Customers at the Core of Your Business explain, Walmart customers want lots of product variety and really low prices. These are the things that are most important to them. Conversely, Walmart does not waste much energy on the things their customers want the least, including personal service and quality lighting and a comfortable, inviting environment.
February… For a Short Month, You Squeeze a Lot In. Thanks.
February is a lot of things. It is the second and shortest month of the year.... sometimes with 29 days, but mostly with 28. In leap years, it is the only month that begins and ends on the same day of the week.
Is It Possible the World Already Ended and We Just Don’t Know It?
Maybe I am just suffering from overload... I'm sure there's a syndrome, a drug and an app for that.
