Sweeney Sweeney

3 Online Marketing Resources

Jim Sweeney

We are constantly finding new online tools that keep us fresh and provide inspiration.  Check out our top three picks that have been inspiring us this week!

1.  Media Relations Tool:  When it makes sense for their brand, many marketers are using Twitter to connect with media.  But, check out this Pinterest board featuring leading media brands on Pinterest to discover what they are interested in, and get inspired to deliver better pitches: http://pinterest.com/pinterestpower/media-brands-on-pinterest/

2.  Video Inspiration: YouTube has taken the liberty of gathering some impressive examples of creative video marketing.  Check out some excellent video case studies here: http://www.youtube.com/showandtell

3.  Branding:  We love TrendWatching.com’s monthly Trend Briefing reports. March 2012 focuses on the theme of Flawsome: the idea that brands that behave more humanely and show flaws are more well-received by consumers.  For a longer explanation, the research behind this idea and real life examples, visit: http://trendwatching.com/briefing/

Jim Sweeney

CEO & COO

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

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