"Gwendolen, it is a terrible thing for a man to find out suddenly that all his life he has been speaking nothing but the truth.

When it comes to website design and functionality, there are myriad options and levels of complexity to choose from. However, no matter how large or small your budget, here are the top five things you absolutely need to get right when you undertake a website redesign.

While enjoying my dinner last night, my wife asked me if I saw the new circular from McDonald's that came in the mail.  A freestanding insert that boasted not one, not two, not three, but 12 "buy one, get one FREE" coupons.  Free McMuffins, free Big Macs, free large fries, free shakes, free, free, free.

There's a whole lot of talk these days about the child obesity ad campaign running in Georgia.  Some think it is a great idea to get attention for this incredibly important issue. Some think it is terribly inappropriate. They are both right.

If you frequently, or even occasionally, use Google Analytics to monitor, assess and analyze your website traffic, you have likely noticed a new phrase in the key words section recently.

As a general rule, gaining media coverage is not about who you know, but knowing how to work with media to gain your fair share of quality coverage.  Media won’t cover a “friend’s” news as a favor.

[Jan 5, 2012 Editorial Note:  This story was originally posted last week but has been updated] I am so flipping tired of my industry being maligned by idiots who crown themselves "Public Relations Professionals" or "Marketing Professionals" or "Social Media Experts". Seriously.  This guy – Paul Christoforo – has ticked off half the electronics gaming community by ignoring every fundamental rule of good and effective communication.  If he is a PR pro, Dr.

I was watching FOX news last night (don't ask).  The lead story featured a bird's eye view of a white SUV flying down the middle of a multi-lane street.  Cars parted like the Red Sea to make way.  Without warning the white vehicle entered an intersection and t-boned a black SUV on the driver's side.  The runaway vehicle slammed to a dead stop; the black SUV was tossed 90 degrees.  As smoke and steam began rising and unidentifiable car parts rolled along the street, two seemingly untroubled dogs jumped through the window of the black SUV and simply ran away.

Dan Pallotta is the president of Advertising for Humanity and author of Uncharitable.

Earlier this year we explored what makes QR codes effective, how to use them in your marketing campaigns and how to avoid some of the most common mistakes associated with QR codes.  And since the research predicts half of Americans will have smart phones by this Sunday, we wanted to share five more creative ways you can use QR codes to help achieve your 2012 marketing goals. 1.