About Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

Key Considerations When Developing a Mobile App

A Nielsen forecast revealed 1 in 2 Americans will have a smartphone by Christmas of 2011 – a dramatic increase from the mere 1 in 10 Americans with smartphones in the summer of 2008. And with more consumers using smartphones daily, more people will be using mobile apps.

Key Considerations When Developing a Mobile App2025-11-18T16:46:25+00:00

Journalists, NOT the Internet, Are Killing Journalism.

I have to be perfectly honest, I don't know Daniel Henninger from Adam.  He is a native Clevelander, which is nice.  He's also a Georgetown graduate, a member of the Wall Street Journal editorial staff and an award-winning journalist. And he has an agenda...

Journalists, NOT the Internet, Are Killing Journalism.2025-11-18T16:46:28+00:00

Tired from All that Multitasking? Blame it on the Revolution.

Once upon a time, we went to work for a singular purpose:  to do work.  We dug ditches, directed traffic, operated machinery, sold insurance, created advertising, designed clothing, milked cows and on and on.  And whatever your job was, that was pretty much all you did all day long.

Tired from All that Multitasking? Blame it on the Revolution.2025-11-18T16:46:33+00:00

How to Increase Website Sales Conversions

Are you driving quality traffic to your website but experiencing a disconnect when it comes to converting that traffic to online orders? While the design and usability of your site are not the sole factors influencing a consumer’s decision to buy, simple missteps – like those listed below – can help ensure you lose a sale that is already knocking at your door. 1. Ask for the sale too soon.

How to Increase Website Sales Conversions2025-11-18T16:46:29+00:00

Thank God for Children and Keep Them Safe.

Wouldn't it be awesome if our biggest concern regarding school-age children was the weight of their backpacks... or the amount of time they spend on the Internet? Unfortunately there is much more to worry about. For example, the CDC estimates 173,285 sports- and recreation-related traumatic brain injuries, including concussions, among children and adolescents are treated in U.S.

Thank God for Children and Keep Them Safe.2025-11-18T16:46:34+00:00

A 15-Second Glimpse Into My Brain… if You Want to Go There.

Bacteria rules the world | REM's final album is just old music... poop | unemployment benefits claims drop... deceptacons | Tiger Woods has the shakes | my brother lost his arm | my other brother lost his mind | bananas rock | I really need a vacation | The X Factor sucks...

A 15-Second Glimpse Into My Brain… if You Want to Go There.2025-11-18T16:46:38+00:00

6 Small Things That Make A Big Difference in Media Relations

A successful media relations strategy includes three major components: an excellent and up-to-date media database, compelling content and aggressive media follow up.  But as you execute a strategy with these three elements, also implement these six small habits that will make a big difference in helping achieve more, better quality and ongoing media coverage.

6 Small Things That Make A Big Difference in Media Relations2025-11-18T16:46:40+00:00
Go to Top