About Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

Twisting Research Results to Suit Your Agenda. Nice.

I just received an email from Marketing Charts whose main headline read:  CEO's Big Social Media Spending Plans Continue.  "CMOs continue to project big increases in social media spending in the next 5 years," the subhead promises. So I click on the link and go to the story, where I eventually find the truth...

Twisting Research Results to Suit Your Agenda. Nice.2025-11-18T16:44:45+00:00

When It Comes to “Fast Food”, American Consumers Are Full of Conflict and Contradiction.

Fact:  We Americans love our fast food. Fact:  The medical community and the Federal government are doing everything in their power to lead us onto a healthier path. Fact:  We Americans love our fast food.

When It Comes to “Fast Food”, American Consumers Are Full of Conflict and Contradiction.2025-11-18T16:44:48+00:00

Why You Should Be Afraid of Jack Dorsey’s Square.

Resistance may be futile, but acceptance is insane. Yes, the convenience of paying your dog walker or your baby sitter with a credit card instead of cash may seem alluring.  But at what price?  You are inviting the world to take an exclusive and all-inclusive peak into your personal diary.

Why You Should Be Afraid of Jack Dorsey’s Square.2025-11-18T16:44:51+00:00

How To Market to a Nation of Socially Responsible Exhausted Consumers

I have heard some talk lately that 50, which used to be the new 40, is now the new 30.  That's just great.  It's not enough to be young at heart anymore, you actually have to be young... or at least act like you are younger than you really are.

How To Market to a Nation of Socially Responsible Exhausted Consumers2025-11-18T16:44:53+00:00

Are Facebook Likes the Equivalent of Higgs Boson?

I am no scientist.  Just ask my son the scientist. And I am no Facebook advocate. Just ask Mark Zuckerberg. Still, all the recent excitement over the God particle got me thinking how awesome it must be to be a scientist and to know with almost complete certainty that you've actually achieved something real.  Think about it.  Peter Higgs hypothesizes the existence of this particle, then PROVES it through experiments.

Are Facebook Likes the Equivalent of Higgs Boson?2025-11-18T16:45:00+00:00

Hey Orbitz, Here’s a Profile: You Are a Parasite!

I love the term "data mining".  I can almost picture a group of industrious businessmen in hard hats shoveling away in the heat and darkness, barely able to breathe, just for the chance to discover an elusive bit of information that will not only invade my privacy, but will also state the obvious.

Hey Orbitz, Here’s a Profile: You Are a Parasite!2025-11-18T16:45:03+00:00

Is It Just Me or Are Communications Constructs Changing?

Hopefully this is not a case of the guy who turned old and lost touch with the younger generation. But over the course of the past couple years - and more particularly over the past few weeks - I have noticed a shift in what was once standard protocol.

Is It Just Me or Are Communications Constructs Changing?2025-11-18T16:45:05+00:00
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