Samsung as Innovative as Apple? Get Siri-ous!
There's been a lot of chatter lately speculating the bloom is off the rose at Apple, and Samsung is the next big thing. Please.
Every Day is a Good Day to Kick Cancer’s Ass.
I received an email from my brother-in-law earlier this week requesting my thoughts and prayers on Monday, World Cancer Day. But it turns out Monday is not World Cancer Day; that would be in February. And it is not National Cancer Day or National Cancer Survivors Day. It is however, American Diabetes Month.
Hocus Pocus or Just Hokem? Instead of Treated Are We Just Tricked?
I read a story last night – you probably saw it – reporting at least five deaths have been linked to Monster energy drinks. Apparently some adolescents can't process all that caffeine and sugar they are so frequently encouraged – with minimal restriction – to consume.
If Celebrities are Thought Leaders, Please Just Shoot Me Now.
LinkedIn sent me an email this morning telling me not to miss out on updates from thought leaders... like Richard Branson and Tony Robbins. Both nice guys, I am sure, and both financially successful, it would appear.
The Merits of Beating a Dead Horse.
In the real world, the idea of doing something that has already been attempted and/or accomplished is considered a waste of time. In the world of marketing, the idea of beating a dead horse is not only acceptable, it is often recommended.
This All Was Only Wishful Thinking.
I beg for your indulgence as I once again talk about the presidential campaign. PRESIDENTIAL DEBATES 2012... this time it's personal. I am now 56 years old (shocking, I know), so this isn't my first time at the rodeo. Still, I was truly disappointed last night after devoting the better part of 90 minutes of my evening to Mitt and Barack.
Let Me Get This Straight, We Think It’s Okay if the Banking Industry Keeps Ripping Us Off, but We Want to Protect Fat People from the Food and Beverage Industry? GalleryLet Me Get This Straight, We Think It’s Okay if the Banking Industry Keeps Ripping Us Off, but We Want to Protect Fat People from the Food and Beverage Industry?
Let Me Get This Straight, We Think It’s Okay if the Banking Industry Keeps Ripping Us Off, but We Want to Protect Fat People from the Food and Beverage Industry?
Seriously America, what's worse, fat cats or fat kids? And by "fat cats" I mean gluttonous bankers. I am all about healthy lifestyles. Eating and drinking properly and exercising routinely are smart moves in terms of maintaining good health and extending your life.
The Priceless Difference Between Entertaining Ads and Effective Ads
There's this game we play at my house called: "What company was that ad promoting?" Try it sometime. It goes like this: "Hey, remember that Super Bowl ad about the vampire who drove his car to a late-night outdoor party and forgot to shut off his LED headlights, causing all the vampires to disintegrate? Yeah, that was awesome. What product was that advertising anyway?" [Spoiler alert: Audi] Or "How about that commercial most considered the best TV spot of the Super Bowl, with the dogs racing on a track and Mr.
Marketing Hope in the Presidential Election is Still a Good Idea.
Once upon a time in America, well, just four years ago actually, Barack Obama and his wife Michelle made an appeal to the people: "For a change, do not vote out of fear, but rather out of hope." It was a nice idea at a good time. People wanted to hope there was a better way. We wanted to forget about 9/11 and the terrorists. We wanted to turn the economy back around. We wanted to hope.
When It Comes to Logos, Suddenly It’s Hip to be Square.
Next to Super Bowl television ads, very little gets the industry more excited than the announcement of a new corporate logo. Pop Quiz: What do logos and opinions have in common? Answer: Everybody's got one! Personally I think way too much time, effort and money is put into creating logos. They are, after all, just a brand mark designed to represent the entirety of the organization.
