Every Day is a Good Day to Kick Cancer’s Ass.

I received an email from my brother-in-law earlier this week requesting my thoughts and prayers on Monday, World Cancer Day.  But it turns out Monday is not World Cancer Day; that would be in February. And it is not National Cancer Day or National Cancer Survivors Day.  It is however, American Diabetes Month.

But really, who cares?  Every day should be Kick Cancer’s Ass day.  This diabolical disease has tormented mankind for thousands of years.  Lung cancer, bone cancer, skin cancer, stomach cancer and on and on.  It wears you down physically and tears you down emotionally.  This year, cancer is killing an average of 1,500 Americans a day.  It killed my dad 12 years ago, and it will probably kill me.

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So I am doing something I have never done before.  I am taking Bob’s email to heart and I am asking everyone… begging everyone:  Pray for a cure for cancer. And don’t be afraid…be tenacious.  Be relentless.  Look it in the eye and tell it you plan to kick its ass.

I wish you all well.  I wish you all good health.  I wish you all the strength to fight the good fight… and to win.


Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.