This past weekend I ran the Marine Corps Marathon in D.C. In our race day packets, runners received a sample of KT Tape. The tape claims to relive muscle soreness. Even though I had never heard of this product before, with both my IT bands hurting beyond belief, I was willing to try anything.
Retailers including Target, Walgreens and eBay have pulled an illegal alien costume from online and retail stores after complaints from immigrant-rights activists. The costume featured an orange prison jumpsuit, green card and space alien mask. It seems that nothing really surprises me anymore, but how did this costume get into the stores in the first place? Did the buyer think it was funny or did it just get overlooked? According to Target, it was a data entry error (sounds unlikely to me).
In less than 2 weeks, I’m running the Marine Corps Marathon (MCM) in DC and cannot wait. Just this week I received an email from the event coordinators highlighting Brooks Sports VIP Porta-Potties that made me chuckle a bit and then give kudos to Brooks for such a great guerrilla marketing concept. The concept is simple, wear official 2009 MCM or Brooks Sports gear and you get access to Brooks’ VIP Porta-Potties!
Just this week we received the following email from a blogger requesting free product to conduct a product review for a client. I removed the name of the blogger as my intentions are not to call out this blogger specifically, but to show why the FTC’s new blogging regulations are a move in the right direction.
Six months after announcing it would be developing a green seal, 7 consumer products have been awarded the Green Good Housekeeping Seal: Aveeno Soothing Bath Treatment Physicians Formula’s Organic Wear 100% Natural Origin Tinted Moisturizer Green Works’ Natural Bathroom Cleaner Nature’s Source Laundry Stain Remover Nature’s Source Glass & Surface Cleaner Nature’s Source All Purpose Cleaner Nature’s Source Natural Bathroom Cleaner However, just as with the other “green” certifications available to CPG companies, the Green Good Housekeeping Seal is catching some heat that it is simply a moneymaker for the publisher. Well… isn’t that why all these “green” certifications are popping up.
A new breast cancer PSA (Save the Boobs) has hit the airways just in time for breast cancer awareness month and the ad is already creating controversy. Showing women in scantily clad bikinis seems more like a Victoria Secret commercial and deemed by some as being inappropriate or not taking a women’s health issue seriously.
Last week I purchased some steaks at my local Harris Teeter for when my in-laws came into town. My husband and I were preparing the steaks for the grill when I noticed one of the steaks smelled badly. Before I could say a word, my husband put the steak and the packaging in the garbage.
It is hard to believe we are remembering a tragedy that took place 8 years ago when many of the day’s events are so fresh in my mind. I’m sure most Americans will take a moment to reflect on where they were the day it happened, who they were with and the impact that it had on all our lives.
This week Trendwatching.com released their September trends “Transparency Triumph: Reviewing is the new advertising”. I don't agree that reviewing is the new advertising because traditional advertising messages are controlled by the brand; however, I do agree that consumer product reviews are very powerful and will continue to be prevalent as technology advances.
Swiffer has been aggressively targeting mommy bloggers, including a Swiffer SocialLuxe Lounge at the BlogHer conference this past summer.
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