Sampling Can Get Consumers to Believe in Your Product

This past weekend I ran the Marine Corps Marathon in D.C.  In our race day packets, runners received a sample of KT Tape.  The tape claims to relive muscle soreness.  Even though I had never heard of this product before, with both my IT bands hurting beyond belief, I was willing to try anything.

I ripped open the KT Tape packaging and followed the application instructions.  I had no expectations, but was extremely surprised when I woke up the next day and my IT bands were feeling great.  The KT Tape had completely taken away the pain.  In my past experiences running marathons and ½ marathons, nothing really helped my IT bands but ice, ibuprofen and time.

I’m now a believer in KT Tape and will certainly be purchasing a roll (or maybe even two)!  After reviewing the KT Tape web site, I’m not the first person who has become a customer because of the company’s excellent marketing strategy.  It appears KT Tape is hitting all the big marathons (and probably other sporting events).

While sampling can be an expensive investment, if you have an excellent performing product and a good distribution outlet, the results can certainly be effective.  You better believe that I’ll tell all my running friends about the KT Tape!  I’m sure my endorsement will gain KT Tape a few more customers beside myself.

Jennifer Manocchio


After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.