7 Products First to Receive Green Good Housekeeping Seal

Six months after announcing it would be developing a green seal, 7 consumer products have been awarded the Green Good Housekeeping Seal:

  • Aveeno Soothing Bath Treatment
  • Physicians Formula’s Organic Wear 100% Natural Origin Tinted Moisturizer
  • Green Works’ Natural Bathroom Cleaner
  • Nature’s Source Laundry Stain Remover
  • Nature’s Source Glass & Surface Cleaner
  • Nature’s Source All Purpose Cleaner
  • Nature’s Source Natural Bathroom Cleaner

However, just as with the other “green” certifications available to CPG companies, the Green Good Housekeeping Seal is catching some heat that it is simply a moneymaker for the publisher.  Well… isn’t that why all these “green” certifications are popping up.

I’m in total agreement that there needs to guidelines for “green” products, but until the government steps in, green certifications will basically be a free for all with consumers totally confused about what these seals actually mean.

Jennifer Manocchio


After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.