In less than 2 weeks, I’m running the Marine Corps Marathon (MCM) in DC and cannot wait. Just this week I received an email from the event coordinators highlighting Brooks Sports VIP Porta-Potties that made me chuckle a bit and then give kudos to Brooks for such a great guerrilla marketing concept.
The concept is simple, wear official 2009 MCM or Brooks Sports gear and you get access to Brooks’ VIP Porta-Potties! The VIP Porta Potties will include men’s and women’s suites, flushing toilets in private stalls, a stainless-steel sink with running water, mirrors, lights, climate-controlled temperature, and paper towels. The Brooks VIP treatment will also include:
- Valet attendants
- Hand Soap
- Fresh-cut flowers
- Individually wrapped mints
- Feminine products
Considering the MCM is the 10th largest marathon in the world with more than 18,000 runners and 150,000 spectators, this might actually be worth it. This isn’t my first experience with large marathons (I ran the Disney Marathon in 2008) and I know the porta-potty lines will be long prior to the race. I am seriously considering purchasing some Brooks gear!