Save the Boobs?! Have PSAs Gone Too Far?

A new breast cancer PSA (Save the Boobs) has hit the airways just in time for breast cancer awareness month and the ad is already creating controversy.  Showing women in scantily clad bikinis seems more like a Victoria Secret commercial and deemed by some as being inappropriate or not taking a women’s health issue seriously.

In fact, the “Save the Boobs” PSA content is considered too inappropriate to view on YouTube unless you sign in or sign up to confirm you are 18.  Now that is certainly a roadblock that will limit views because it requires time to either log in or create an account.

On the other hand, Los Angeles Times reporter Dan Neil feels the ad is memorable and will help to create awareness.

I’m all for PSAs that increase awareness of an important mission; however, when the message gets lost what is the point?

Jennifer Manocchio


After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.