Gap is using its 40th anniversary celebration to get back to its roots – jeans. With sales slipping, this might prove to be a good move. In honor of the retailer’s 40th anniversary, it is hosting a jean party nationwide to promote its 1969 new premium jean line.
Consumers have been selling used cars from Newton Le Willows and many other locations, as well as boats, vans, etc.
Just last week 1-800-Flowers announced it was the first to launch a storefront on Facebook. Now 20 more storefronts are in the works according to an article in the Financial Times. This news has me a bit perplexed. Facebook is a networking site where 250 million users go to connect with friends, family and co-workers. Connecting with companies, brands, and non-profits all comes secondary. This is precisely where storefronts will fall… secondary to connecting and staying in touch with people.
Being a consumer is a full-time job. It takes time, patience and persistence, which I don’t really have. So as a consumer, I appreciate companies that make my job easier. And I will continue to be your customer, if you do!
Heck… who wouldn’t for $928 million? I honestly don’t see Zappos Chief Executive Tony Hsieh living high on the hog though. I saw a story a while back that he only made $30,000 a year and doesn’t believe in sitting in a posh executive office.
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We all knew it was coming. Even the Federal Trade Commission is adding bloggertising (undisclosed blog advertising) to its hit list. But this morning when I came across the Forbes article “Ted Murphy engages bloggers to write on behalf of corporate sponsors.
As more and more manufacturing jobs move overseas, American companies go bankrupt and merge, will consumers look to continue to support American-made products? According to a Yankelovich poll last year, 83% said buying U.S.-made products is important to them, but only 37% said they are willing to pay at least a little more for American-made products.
Just today Gold’s gym launched a new membership drive campaign – Say No To Cankles. One of the ads states “Friends don’t let friends get cankles.” Hmm….
Within the past day I have seen two examples of consumer text messaging campaigns. The first is Bath & Body Works. According to the email I received, a customer who registers will receive “member only” exclusive mobile offers and expert pampering advice.
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