On Saturday at 12:01 a.m. EST Facebook will allow users to secure a unique username for their Facebook accounts on a first-come first-serve basis. This will make it easier for consumers and brands/companies to make their Facebook pages more memorable.
Not surprisingly, the Federal Trade Commission is currently working on a blogger review and endorsement policy focused on false advertising. Basically if a blogger is paid to write a review on his or her blog, the FTC will require the blogger to disclose this information.
In the April issue of Good Housekeeping, Rosemary Ellis, editor in chief of Good Housekeeping, is launching its official green seal. The seal will help consumers identify “green” products from those so prevalently greenwashing.
July 6, 1987 - February 28, 2009 I met Ryan in the fall of 2008 as she was my UNCW communications “mentee”. Looking for resume critiques, interview best practices and job searching advice, in the end Ryan taught me more than I could have ever taught her.
Employees are a major brand touch point. They can make or break your brand. Here is one recent example of how your front line employees from the cleaning crew to chefs and managers can affect your brand. A group of my girlfriends recently headed to Vegas to celebrate a milestone birthday and just have a fun filled weekend.
If you are as perplexed as I am, read on. I thought product development was all about solving consumers’ problems. Not giving consumers a solution to a problem that never existed. Yesterday, Clorox announced it launched a new line of cleaning wipes in eight designs –Clorox Disinfecting Wipes new Décor canisters.
Bloggers Gush About Cleaning Products Household cleaning products don't seem to be the kinds of things that would get the blogging community all excited, especially during the holidays, right?
Reading my February Glamour, I learned about a great beauty product… Neutrogena Sugar Scrub Body Exfoliator. I made a mental note to get it the next time I was out. This weekend I found the product at Target in the beauty section.
Fake blogging – AKA flogging – is prevalent among the 1.5 million blogs on the Internet. Most of us are familiar with high profile flogging like the 2006 Wal-Marting Across America where two “Wal-Mart enthusiasts” traveled across the country in an RV visiting Wal-Marts and blogging about it.
Certainly extraordinary times create an opportunity to divert from the topic of consumer goods. More than 1 million people are expected to flock to the National Mall tomorrow to see Obama sworn in. But you can enjoy the best seat in the house by watching the inauguration from your office, home or coffee shop.
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