On Saturday at 12:01 a.m. EST Facebook will allow users to secure a unique username for their Facebook accounts on a first-come first-serve basis. This will make it easier for consumers and brands/companies to make their Facebook pages more memorable.

So rather than the long profile ID URL users were given when they signed up (www.facebook.com/profile.php?id=123456789), you might have something like www.facebook.com/john.doe. All users have to do is go to http:/www.facebook.com/username starting at 12:01 EST on June 13 and hope Facebook doesn’t crash and that someone didn’t already take their name.

The rules for public Facebook pages are a bit different. An individual, company or brand with a public page has to meet two requirements. 1. Have started a public page prior to May 31, 2009 and 2. Have more than 1,000 fans by May 31, 2009.

I personally see this opportunity more beneficial for public pages – brands, companies/organizations and individuals. And get ready to see a lot more brands promoting their Facebook URLs… “visit Victoria’s Secret on Facebook at: www.facebook.com/victoriassecret.” Seems to me like there is more in it for Facebook than the brand or company itself… more Facebook promotion should translate into more visitors and more users.

While I do plan to get a username, I will not be on a date with Facebook this Friday night! After all, I don’t want to make my husband jealous.