Sweeney Sweeney

Gap Gets Back to Basics with Denim Jeans

Jennifer Manocchio

Gap is using its 40th anniversary celebration to get back to its roots – jeans.   With sales slipping, this might prove to be a good move.

In honor of the retailer’s 40th anniversary, it is hosting a jean party nationwide to promote its 1969 new premium jean line. On Thursday, August 20th from 7 – 9 p.m. every Gap store nationwide will host an exclusive, live acoustic music night with special promotions of course (15% off your entire purchase and $20 off your favorite jeans).

Additionally, the campaign called Born to Fit features a Facebook page, a StyleMixer iPhone application (yep… there is an app for helping you mix and match clothes), pop up stores and advertising. gap-born-to-fit

This marketing campaign is a very strategic approach to invigorate the brand and sales  – from a new product line, to a new campaign to store promotions and social media.   Gap isn’t just saying… yeah we are 40.  The company is giving you a reason to listen and participate.

Jennifer Manocchio

President

After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.

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