About Jennifer Manocchio

After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.

A Throwback to Charlie and the Chocolate Factory

When I was a kid I dreamed of a place like Willy Wonka’s Chocolate Factory. After all, Willy Wonka was the dreamer of dreams! So when I heard this week that scratch and sniff wallpaper is now available, all I could think of was that scene from Charlie and the Chocolate Factory where the kids lick the wallpaper.

A Throwback to Charlie and the Chocolate Factory2025-11-18T16:50:01+00:00

Sporting Goods Retailer Nails Customer Service & Marketing

TrySports is a regional retailer in the Carolinas that offers a range of products and services for runners, walkers, swimmers, cyclists, gym enthusiast and of course triathletes. We were lucky enough to get a Wilmington, NC location, and in late 2009 I become a loyal customer.  Here’s why.

Sporting Goods Retailer Nails Customer Service & Marketing2025-11-18T16:50:09+00:00

Digital License Plate Ads

The state of California is considering digital license plates featuring advertising to reduce the state's $19 billion deficit.  I have mixed feelings about this approach as a consumer and as a marketer.

Digital License Plate Ads2025-11-18T16:50:17+00:00

Secrete Unleashed: Sears.com is Cheaper than Sears

Yesterday my father-in-law was sharing a story about how he purchased a new patio set on Sears.com at a much lower cost than if he had purchased it from the brick-and-mortar Sears.   The gazebo was $599 at the store and only $319 online.  The table and chairs were $799 at the store and $599 online.  That is a total savings of almost $500!  And to top that off, by purchasing the patio set online using his Sears credit card, it was interest free for one year!

Secrete Unleashed: Sears.com is Cheaper than Sears2025-11-18T16:50:20+00:00

Kleenex Thinks Outside the Box with Fruit-Shaped Packaging

You know it is summer when you see fruit shaped Kleenex boxes!  Really… it’s the new sign of summer.      Just this week I was in Target and saw an end cap display of Kleenex’s “Perfect Slice of Summer” tissue boxes.  At first I thought the idea was a bit strange.  What would guests think if they were in our bathroom and saw a watermelon, lime or orange shaped cardboard box on the counter?  Aren’t tissue boxes something we try to hide rather than draw attention to?

Kleenex Thinks Outside the Box with Fruit-Shaped Packaging2025-11-18T16:50:25+00:00

Saving the World One Chip Bag at a Time

Frito Lay SunChips continue to amaze me with its commitment to sustainability.  I just purchased a bag of SunChips and noticed it is now using 100% compostable packaging. Rather then paying lip service to sustainability, this is an excellent example of one brand that continues to show consumers its commitment to our environment in tangible ways.

Saving the World One Chip Bag at a Time2025-11-18T16:50:31+00:00
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