About Jennifer Manocchio

After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.

Strategies for Launching a Product

We are launching a new consumer product in the health and fitness category.  What marketing strategies should we consider? When launching a new product or service, we recommend always taking the long view and complete approach. To achieve success it is critical to consider all relevant strategies, to determine the proper integration of all strategies and to establish the appropriate timeline for execution.

Strategies for Launching a Product2025-11-18T16:49:10+00:00

Five Must Consider Marketing Strategies for 2011

Whether your organization is “flying high” or “getting by,” it is unquestionably in your best interest to always evaluate minimum-investment, maximum-return marketing strategies as key components of your marketing plan. Following are Sweeney’s Top 5 “Must Consider” strategies for 2011 – strategies we believe cannot be overlooked and whose value should not be underestimated: Publicity & Media Relations.

Five Must Consider Marketing Strategies for 20112025-11-18T16:49:26+00:00

Do We Really Need All These Consumer Products?

I consider myself a practical person. I try to be realistic purchasing things my family needs and doesn’t need. Although, my husband is completely the opposite and is always trying to get me to buy products/services I don’t think we need.

Do We Really Need All These Consumer Products?2025-11-18T16:49:27+00:00

The Impact of a Consumer Reports Review

My product is expected to be reviewed in Consumer Reports. Should I be prepared both online and with retailers for a big influx in sales? Also, assuming a positive review, how can we market this information to our retailers and consumers?

The Impact of a Consumer Reports Review2025-11-18T16:49:31+00:00

What’s That Smell?

Are product fragrances harmful to our health? I’m not just referring to perfume, body spray or cologne.  I mean everything from your laundry detergent to dryer sheets, dish soap, body wash, hand soap, cleaning products, sweat odor removal products, shampoo, lotions and even pet shampoo.  I’m sure there are many more products that list “fragrance” on the contents.

What’s That Smell?2025-11-18T16:49:49+00:00

Hulk Secures Media Coverage for PumMax… But What About Sales?

Last week I wrote a post about Hulk Hogan being the new pitchman for PumMax  - a pumice based cleaning product.  As I expected, the video doesn’t do a good job of connecting with the target audience, the product packaging needs some work and the tagline  - A Volcanic Explosion of Cleaning Power -  needs to go!  Of course I get the connection, pumice comes from volcanic rock, but I certainly don’t want a volcanic explosion in my house.  Sounds more like a mess than cleaning one up.

Hulk Secures Media Coverage for PumMax… But What About Sales?2025-11-18T16:49:54+00:00

What Do Hulk Hogan and Billy Mays Have in Common?

Next week a commercial for a new line of pumice-based cleaning products (PumMax) featuring Hulk Hogan as the spokesperson will be released online. The spot is scheduled to launch as a preview on www.pummax.com and www.IBCGlobalInc.com early next week, and is expected to begin airing on TV the following week.

What Do Hulk Hogan and Billy Mays Have in Common?2025-11-18T16:49:58+00:00
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