At Sweeney we get the opportunity to launch some really cool consumer products. The Yube certainly falls into that category. What’s a Yube? Yube is a new personalized furniture system featuring modular cubes that easily assemble into virtually any furniture design.
We are launching a new consumer product in the health and fitness category. What marketing strategies should we consider? When launching a new product or service, we recommend always taking the long view and complete approach. To achieve success it is critical to consider all relevant strategies, to determine the proper integration of all strategies and to establish the appropriate timeline for execution.
Sometimes the best way to learn from others is learning what not to do. I received the following email below in my inbox today. This is exactly the type of emails you don’t want to receive as a consumer or send as a marketer.
Whether your organization is “flying high” or “getting by,” it is unquestionably in your best interest to always evaluate minimum-investment, maximum-return marketing strategies as key components of your marketing plan. Following are Sweeney’s Top 5 “Must Consider” strategies for 2011 – strategies we believe cannot be overlooked and whose value should not be underestimated: Publicity & Media Relations.
I consider myself a practical person. I try to be realistic purchasing things my family needs and doesn’t need. Although, my husband is completely the opposite and is always trying to get me to buy products/services I don’t think we need.
My product is expected to be reviewed in Consumer Reports. Should I be prepared both online and with retailers for a big influx in sales? Also, assuming a positive review, how can we market this information to our retailers and consumers?
Most people know that vinegar has hundreds of uses. But before this past week, I had no idea what household challenges it could solve.
Are product fragrances harmful to our health? I’m not just referring to perfume, body spray or cologne. I mean everything from your laundry detergent to dryer sheets, dish soap, body wash, hand soap, cleaning products, sweat odor removal products, shampoo, lotions and even pet shampoo. I’m sure there are many more products that list “fragrance” on the contents.
Last week I wrote a post about Hulk Hogan being the new pitchman for PumMax - a pumice based cleaning product. As I expected, the video doesn’t do a good job of connecting with the target audience, the product packaging needs some work and the tagline - A Volcanic Explosion of Cleaning Power - needs to go! Of course I get the connection, pumice comes from volcanic rock, but I certainly don’t want a volcanic explosion in my house. Sounds more like a mess than cleaning one up.
Next week a commercial for a new line of pumice-based cleaning products (PumMax) featuring Hulk Hogan as the spokesperson will be released online. The spot is scheduled to launch as a preview on www.pummax.com and www.IBCGlobalInc.com early next week, and is expected to begin airing on TV the following week.
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