Industry awards and accolades can add credibility to your brand and establish your company’s position as category leader.  While it is a nice surprise to be notified of an award or recognition without applying, many programs require a thorough application process to even be considered.

First and foremost, if your website doesn’t have analytics installed, it is a must do. Analytics allow you to see important statistics about your website, including how many visitors are coming to your website, how long visitors are staying on your website, how visitors found your website and much more exciting data.

The short answer is no.  However, web-based email usage (Yahoo, Google, AOL, etc.) is seeing a shift.  More youths are abandoning email and opting for different forms of mobile and social media communication.  But older Americans are continuing to use the Internet and sign-up for web-based email accounts.

Typically the first thing product manufacturers do when launching a product is to start segmenting their markets by product categories, price, function or by the target audience’s demographics and psychographics. However, Harvard Business School professor Clayton Christensen, is suggesting product manufacturers take a different approach.

Disney sales representatives are currently visiting 580 hospitals across the country to market to newborns’ parents. The pitch is simple. If you give Disney your email address to sign up for BabyDisney.com you get a free Disney onsie. According to NPR, sales reps can be visiting new moms within hours of delivery.

According to the Better Business Bureau, there is no law requiring a website to have a privacy policy. However, consumers are becoming very savvy and want to know what information corporations are gathering about them online and how it is being used.

Until the Browns make it to the Super Bowl, the only reason I watch the big game is for the commercials.  But in today's YouTube world, you do not even have to wait for the Super Bowl to get a sneak peek at some of the ads.

I see that Good Housekeeping does a VIP award every year.  How do I get my consumer product considered for this? Thousands of new products are launched each year so getting recognized as one of the 11 VIPs by Good Housekeeping is going to be a challenge.  There are actually more opportunities to get editorial coverage throughout the year in the magazine.

Trade shows can be expensive.  How do we ensure we get a good ROI at trade shows? Exhibitions deliver highly qualified prospects with buying influence – many of whom target one exhibition and event exclusively. According to industry research, an overwhelming percentage (79%) of all qualified attendees represent a potential new customer for exhibiting companies.