Happy Cinco de Mayo! But what are we actually celebrating besides excellent Mexican fare, Coronas, margaritas, tequila and a big hangover on May 6? Cinco de Mayo celebrates the legendary Battle of Puebla on May 5, 1862, in which a Mexican force of 4,500 men faced 6,000 well-trained French soldiers.
Just because media does not respond, does not mean the media contacts are not interested in your message. In fact, there are numerous reasons why media may not respond to your news release, pitch, press kit, etc.
Less than 24 hours until the Royal Wedding. But many product manufacturers have been hard at work hoping to get some attention and to cash in on the world’s obsession with Prince William and Kate. You can pretty much find it all from hand sanitizer to refrigerators, tea bags and nail polish.
Earth Day has certainly become more commercial since it was first celebrated on April 1970. Now companies, retailers and associations are all taking part. When done well, an Earth Day promotion can certainly help increase brand awareness and loyalty. Check out a few Earth Day promotions that are engaging consumers AND putting a few greens back their pockets.
I had the opportunity to attend the “Joining Forces” campaign spearheaded by the First Lady and Dr. Jill Biden at Camp Lejeune. Joining Forces is a new national initiative that mobilizes all sectors of society (from neighbors to schools and businesses) to give our service members and their families the opportunities and support they have earned.
If this headline makes you wonder why you need the “original ventilated shoe”, you are not alone. While I do have a pair of Glagla shoes, I didn’t purchase them because they were ventilated. Instead, my husband and I were recently on a cruise and one of the stops was St.
Every relationship with a journalist is unique and specific to his or her preferences. However, no matter the situation, there are certain questions you should NEVER ask media. But that does not mean you can’t get your message across. It is all about learning how to say it better.
I was just thinking the other day about Abercrombie. What use to be a big name in clothing for tweens and teens seems to have fallen by the wayside. I considered the fact that I was just too old to care about the brand, but then the news report on Abercrombie selling push-up bikinis for 7-year-olds confirmed my thinking.
Problem based marketing is a very effective way of selling products to customers. This strategy involves knowing the problem your customer/prospect has, introducing a solution and effectively communicating that solution with your customers/prospects. This seems like a simple marketing 101 strategy that almost doesn’t deserve a blog post, yet so many times the message falls flat.
Our product is going to be featured on a national DIY show. How can we ensure we maximize this opportunity? Getting national TV coverage is a major accomplishment and using that coverage to further your product’s credibility is an excellent strategy for continuing to maximize the opportunity.
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