About Jennifer Manocchio

After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.

Despite Economy Consumers Continue to Seek Customized Products

From pink KitchenAid blenders to colorful tissue boxes and Toy Story Band-Aids, customizing consumer products is nothing new. However, even in light of the economic challenges, consumers are still willing to pay a bit more for commodity products that bring a touch of personalization to their world.

Despite Economy Consumers Continue to Seek Customized Products2025-11-18T16:47:26+00:00

Survey Says: Consumers LOVE Their Kitchen Products

With hundreds of kitchen products on the market and only so much room in consumers’ cabinets, Sweeney set out to discover just what kitchen product categories consumers are most aware of, what they actually own and their purchase intent. What this survey clearly indicated is consumers love their kitchen products!

Survey Says: Consumers LOVE Their Kitchen Products2025-11-18T16:47:27+00:00

How Many Social Networks is Too Many?

Just recently Toyota announced it is building a private social network, “Toyota Friend”, for its customers. Toyota Friend connects Toyota customers with their cars, their dealership and with Toyota. It will first be offered in Japan in Toyota’s electric vehicles (EV) and plug-in hybrid vehicles (PHV) in 2012.

How Many Social Networks is Too Many?2025-11-18T16:47:35+00:00

A Daily Dose of Comic Relief

Having a bad day?  Need a good chuckle.  Check out these commercials. Biz Markie’s is back and he’s got what you need. http://www.youtube.com/watch?v=Z3qK8gT5LLg A product you never knew you needed.  http://www.youtube.com/watch?v=JHTPAx9_g2s Red House Furniture forgets about orange, green, purple and brown people. http://www.youtube.com/watch?v=vnOyMSEWNTs...

A Daily Dose of Comic Relief2025-11-18T16:47:36+00:00

Sharks & Jellyfish & a 10 Mile Solo Swim! Oh My!

When Leanne LaFave, a triathlon-training buddy, told me she was going to do a 10-mile solo swim in the Intracoastal Waterway this summer, I thought she was crazy.  Five hours in jellyfish infested waters; what was she thinking? Even though Leanne will be the first person to do this on August 13, 2011, there was no doubt in her mind that she can complete the swim.

Sharks & Jellyfish & a 10 Mile Solo Swim! Oh My!2025-11-18T16:47:47+00:00

Promoting without Gloating

It is certainly easy to continue to beat your chest and tell your customers and prospects how amazing you are, what contracts you won, what awards you won and how much your customers love you. But typically this type of communication is only good in moderation.

Promoting without Gloating2025-11-18T16:47:52+00:00

5 Considerations Before Diving Into Daily Deals

The daily deal industry has exploded over the past couple years. The industry is estimated to be worth $1.25 billion, and according to Bloomberg, Groupon will seek an initial public offering of about $20 billion. Also, sites like Groupon and LivingSocial have become so popular now Facebook, Google, Amazon, and AT&T are jumping on the bandwagon.

5 Considerations Before Diving Into Daily Deals2025-11-18T16:47:56+00:00

Branding Doesn’t End With the Marketing Department

Lush, a manufacturer and retailer of fresh handmade cosmetics, serves up a very powerful brand experience when you visit their retail stores. I was just at a Chicago store in April and had the opportunity to visit a Philadelphia store this week to stock up on my favorite Lush products.

Branding Doesn’t End With the Marketing Department2025-11-18T16:48:03+00:00

American Express Direct Mail Secrets Revealed

This year I started taking note that my husband and I have been bombarded with direct mail from American Express. It seemed like once a week the pieces were coming in and there was typically a slightly different twist on the offer.

American Express Direct Mail Secrets Revealed2025-11-18T16:48:06+00:00
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