Promoting without Gloating

It is certainly easy to continue to beat your chest and tell your customers and prospects how amazing you are, what contracts you won, what awards you won and how much your customers love you. But typically this type of communication is only good in moderation. Customers want to know they are working with an industry leader or a successful company, but too much of a good thing can be overkill.

So how do you promote your company without constantly gloating? I recently received an email from iContact thanking us for our loyalty and feedback. At first glace it seemed like a heartfelt thank you. However, the more I read it the more I realized iContact was using this as an opportunity to communicate its accomplishments, including its expanding client roaster, upgraded technology and its Inc. 500 rating.

The message was carefully crafted and it did an excellent job of communicating iContact’s accomplishments without beating its chest too much.

Dear Jennifer,
On behalf of the entire iContact™ Family, I want to personally thank you for your continued loyalty and feedback throughout the year.

You and over 65,000 other customers have again made us the number one fastest growing email marketing company in the SMB market and a member of the Inc. 500 list.

As you are probably aware, over the last several months iContact has greatly enhanced its product by adding new features and functionalities such as:

  • iPhone and Android applications
  • Our new MessageBuilder™ for creating beautiful email messages
  • More customized templates
  • iContact for Salesforce

The response from our customer base has been overwhelmingly positive.

Our development efforts are driven by the knowledge that email marketing continues to generate the greatest return on investment. Email provides the most effective targeted and
personalized customer marketing. No other marketing channel allows for such easy, targeted and absolute customer tracking.

If you are not taking full and frequent advantage of email marketing, you are missing out on a tremendous opportunity to gain, educate and retain customers. Check out our newest

Have an immediate need? Call 1.866.803.9462 or contact our support team.

Ryan Allis, Co-Founder and CEO
Email Marketing

Jennifer Manocchio


After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.