How To Be Considered For Good Housekeeping’s Very Innovative Products Award

I see that Good Housekeeping does a VIP award every year.  How do I get my consumer product considered for this?

Thousands of new products are launched each year so getting recognized as one of the 11 VIPs by Good Housekeeping is going to be a challenge.  There are actually more opportunities to get editorial coverage throughout the year in the magazine.

The first step in getting your product considered for the VIP award or editorial coverage is to contact the correct editor and pitch your product.  We DO NOT recommend sending unsolicited product. This is a waste of time and money.

Based on the type of consumer product, you will be contacting a specific editor.  For example, Carolyn Forte is the Home Care Director and  Kathleen Huddy is the Textiles Director.  However, don’t stop with these contacts.  Also search the publication’s masthead and magazine for other relevant reporters that might cover your product.  If you are still uncertain, call the magazine and ask.

Also, be patient.  Getting to the correct contact and getting the media to respond takes time.

Jennifer Manocchio


After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.