1. Explain what type of information are you collecting. For example, are you collecting email addresses from sign-up forms, physical addresses, phone numbers, credit card numbers, bank information, IP addresses or browser information?
2. Share how this information is used. Do you sell their names and email addresses or do you only use this information for internal marketing purposes? If you use a third-party merchant account or a third-party ad service, find out from these companies what information they are collecting and how they are using it. Be sure to include that in the privacy statement.
4. If you are collecting sensitive information about customers, like credit card or bank account information, ensure you share how your site is secured. Also, include how you prevent hackers from getting sensitive customer data.
Privacy policies are important and help establish credibility with customers and prospects. Make your policy statement easy for web visitors to understand and avoid technical legal jargon when possible.