You are looking at the future of lighting – LED light bulbs. GE will be launching their Energy Smart LED bulb sometime in late 2010 or early 2011 for $40-50. Sooner than later we will all be using LED lights in our homes, offices, malls, etc.
Just this month Sears Holding Company launched a test for a new retail drive-through concept called MyGofer.com. The concept is simple and feeds off American’s need for fast and convenient.
We are launching an online product sampling campaign and are wondering how many product requests we should expect? ___________________________________________________________________ Online product sampling campaigns can be very successful in building company and product awareness, increasing product trial and driving sales. However, the success of the campaign and what to anticipate as far as product distribution really depends on a number of factors.
Clorox and Method are in a heated battle over the use of a daisy, that Clorox claims it owns. On March 10, Clorox sent a letter to the president and CEO of Method Products claiming that a recent use of a yellow daisy on a Method brand multi-surface cleaner bottle “violates Federal and State anti-dilution laws”. This is because Clorox’s “flower design” featured its Green Works line is trademarked and “has become famous to millions of consumers and represent some of the most valuable properties owned by Clorox.” Since I don’t have a law degree, I’m not going to attempt to determine who is right or wrong in this case. However, rather than being afraid of Clorox and removing the daisy quietly, Method has turned the cease and desist letter into an opportunity to gain the public’s support on this issue.
Just this week the Natural Products Association announced the first recipient of its “natural home care seal” – Green Works Natural Bathroom Cleaner. The goal of the certification program is to “eliminate confusion about the meaning of “natural”. Right… that certainly clears it up for me!
As a consumer, I rarely participate in contests, unless it is completing a simple form, because I just don’t have the time. However, my husband and I were recently watching TV and we saw an ad for the “Fan vs.
It will come as no surprise that coupon use is up in light of the recession. According to DMNews, consumers redeemed 3.3 billion consumer packaged goods coupons in 2009, compared to 2.6 in 2008. And marketers embraced this behavior by distributing 367 billion coupons in 2009. According to transaction settlement provider Inmar, this is the largest amount of circulating coupons since they started tracking coupon use in 1988.
This past August I wrote about Gap getting back to the basics with their denim jeans campaign. Apparently, that is just what Gap needed.
We are considering conducting a product sampling campaign. But product sampling can be expensive, and I want to ensure we achieve a return on our investment. Is product sampling a proven strategy to increase product awareness and drive sales?
My husband and I were watching CNBC earlier this week and saw the new Coke Freestyle Jet Machine. We were both equally intrigued.
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