[Note to copywriters: Don't hate me.] As a young boy growing up n the 1960s, I was fully immersed in the world of Don Draper. TV commercials, radio commercials, newspaper ads, magazine ads, billboards... even product packaging. The first word I recall recognizing and reading at the tender age of 5 was "Tide", as in the Procter & Gamble detergent.

H&M created a unique campaign on Instagram revealing its 2015 holiday campaign and captivating followers. The brand started revealing snippets of a larger photo hour by hour on Instagram, leaving followers guessing what celebrity was headlining its holiday marketing campaign.

Imagine you are planning a road trip from Boston to Los Angeles and the best your GPS can do is give you some general guidance on how to get there: Head West at the nearest entrance to a highway. Now imagine there is no navigational system at all.

A community of influential consumers can be extremely helpful to a brand in a variety of different ways from securing future and current product feedback to educating consumers on new products, programs, and more. Developing this community online can provide immediate feedback and save costs compared to other research strategies like focus groups for example.

WILMINGTON, N.C. – July 14, 2015 –– Sweeney, a leading full-service marketing and public relations agency, welcomes Prone2Paddle to its growing list of outdoor industry clients. The agency will engage its staff and their experience in the outdoor market to support the Prone2Paddle launch, including developing brand and product messaging, and tradeshow marketing and public relations.

There is nothing "fair" about life. Some get everything while others get nothing. Some are brilliant while others are idiots. Some live long, healthy lives and others die young. That's the way it is. I accept it. But what I cannot and will not accept is the idiotic babbling of a billionaire who has nothing useful to say, yet refuses to stay quiet.

Data and analytics can be extremely helpful in learning about your customers and prospects’ behavior and predicting future behavior. And the good news is… you do not need an expensive data and analytics system to take advantage of the data you already have at your fingertips.

On any given day, depending upon how granular one gets, chief marketing officers are focused on literally dozens of marketing objectives. Sometimes it gets very complex and even complicated keeping track of which strategies and tactics are targeted against which goals.

  With so much buzz about maximizing the ROI for marketing and public relations, it’s no wonder a top question of clients is how do we show the measurable results of our work. To effectively present your successful results, here are a few tips: Determine the type of results you are seeking before you get started.

Conversations and articles about millennials and their habits are appearing everywhere. It seems everyone is trying to solve the mystery of how to best market to us. Everyone seems to have an opinion on what works, so as a millennial myself, I thought I would share my opinion - supported with some research - on the top five ways to market to my generation. 1. Keep it simple.