Sweeney Adds Prone2Paddle to Client Roster, Expands Outdoor Practice

P2PTeam_WithRaceModelWILMINGTON, N.C. – July 14, 2015 –– Sweeney, a leading full-service marketing and public relations agency, welcomes Prone2Paddle to its growing list of outdoor industry clients. The agency will engage its staff and their experience in the outdoor market to support the Prone2Paddle launch, including developing brand and product messaging, and tradeshow marketing and public relations.

Headquartered in Wrightsville Beach, NC where paddleboarding has become a leading watersport, Prone2Paddle has developed and is marketing an innovative paddleboard unique to the paddlesports industry. The boards are designed and fabricated with a patent-pending inset to house a built-in paddle for easy transition to and from prone-style paddling and stand-up paddleboarding. The deck-flush storage makes transporting and stowing simple and convenient.

“Being able to support Prone2Paddle is a unique opportunity,” said Rachel Kaylor, Sweeney group manager and director of digital + social media. “We can combine our outdoor marketing and public relations expertise to support a local client who is doing big things for the industry. It is great to see such innovation coming from our own backyard.”

Prone2Paddle will feature their new boards at key outdoor industry trade shows including Outdoor Retailer (Salt Lake City, Utah) and Surf Expo (Orlando, Florida) in the next few months. Pop-up demos are also occurring in the Wilmington/Wrightsville Beach marketplace.

“The growth of the paddlesport industry in the Wrightsville Beach and Wilmington, NC area inspired us to develop a new, innovative way of enjoying time on the water,” said Cliff Ray, owner and co-founder of Prone2Paddle. “With the launch of Prone2Paddle, this is just the beginning of the ideas we have for our community, and the community at large. We are excited to have Sweeney as a partner dedicated to our journey.”

About Sweeney
Sweeney, established in 1986, is a leading national marketing and public relations firm with offices in Cleveland, OH (headquarters), Wilmington, NC and Santiago, Chile. Sweeney specializes in building, launching and managing brands, products and services for a wide range of consumer, business, industrial and institutional organizations. For additional information, visit www.sweeneypr.com.