Should I send a product sample to this blogger? I would love to feature your product with a product review and giveaway! My blog is receiving 18,000+ unique visitors per month - additional stats and information are available on my media page.

Welcome one and all to the Open Innovation Virtual Network sponsored by The Clorox Company.It is a site that welcomes one and all – young and old, amateur and professional – to gather under under the Clorox big top to share ideas in the "hopes of finding experts in the industry we can partner with to bring new and innovative products to the market.

Whether you are managing a pay-per-click campaign, optimizing a news release, launching a blogger relations campaign or any other of a dozen things to improve search and drive more traffic, be sure to make adjustments for the seasons, cycles and situations that impact on visitor behavior.The SeasonsChildren, adults, the elderly...

Just this week we received the following email from a blogger requesting free product to conduct a product review for a client.  I removed the name of the blogger as my intentions are not to call out this blogger specifically, but to show why the FTC’s new blogging regulations are a move in the right direction.

Is it worth the investment to make our web site available in Spanish? ________________________________________________________ By Jennifer Manocchio There are two key considerations that will help determine if it is beneficial to translate your web site into Spanish or another language.  First, what is the market potential?  If you could potentially increase your market share, the cost associated with translating your web site could be worth the investment.

By all accounts, Left 4 Dead (L4D) was/is one of the most popular Zombie video games on the market. Compared to previous games created by producer Valve, it was a clear hit.So, expectations for L4D2 are high.

Does your public relations agency need to have good relationships with media contacts to be successful? ___________________________________________________ By Jennifer Manocchio If I had a quarter for the number of people who have asked us this question in agency reviews, I could buy a lot of Cokes!

Six months after announcing it would be developing a green seal, 7 consumer products have been awarded the Green Good Housekeeping Seal: Aveeno Soothing Bath Treatment Physicians Formula’s Organic Wear 100% Natural Origin Tinted Moisturizer Green Works’ Natural Bathroom Cleaner Nature’s Source Laundry Stain Remover Nature’s Source Glass & Surface Cleaner Nature’s Source All Purpose Cleaner Nature’s Source Natural Bathroom Cleaner However, just as with the other “green” certifications available to CPG companies, the Green Good Housekeeping Seal is catching some heat that it is simply a moneymaker for the publisher.  Well… isn’t that why all these “green” certifications are popping up.

Recently I have come under attack for my iPhone addiction. "He never puts his phone down; it's become an extension of his hand." Interestingly enough, until I purchased the iPhone, I never even carried a cell phone. I hated the distraction and resented its intrusion into my private life.