A new breast cancer PSA (Save the Boobs) has hit the airways just in time for breast cancer awareness month and the ad is already creating controversy.  Showing women in scantily clad bikinis seems more like a Victoria Secret commercial and deemed by some as being inappropriate or not taking a women’s health issue seriously.

Clayton Christensen coined the term "Disruptive Innovation" more than a decade ago to describe the process whereby a new product or service takes root and displaces its established competitors (cell phones disrupting fixed line phones for example). Get it? It's an innovation that disrupts.However, the process of disruptive innovation has been around for as long as the planet itself.

What can/should PR leaders/communication professionals do when their "go-to" spokesperson is a dud? It could be the CEO or a leading expert in a particular field. It could be someone who, politically, just has to be the one.

We provide a service to the supermarket and CPG industries and need to reach corporate level executives, VP of Marketing, Director of In-Store Promotions, etc. We need names, titles and contact information whether that is an address, a phone number or an email address.  We have used the Market Guidebook and Hoover’s previously, and are aware of AdData Express, Redbooks and Ad Week’s Brandweek Directory.

Last week I purchased some steaks at my local Harris Teeter for when my in-laws came into town.  My husband and I were preparing the steaks for the grill when I noticed one of the steaks smelled badly.  Before I could say a word, my husband put the steak and the packaging in the garbage.

In "An American Tail", Papa Mousekewitz shares with his wife the wonders and promise of America: Papa Mousekewitz: In America, there are mouse holes in every wall. Mama Mousekewitz: Who says? Papa Mousekewitz: Everyone. In America, there are bread crumbs on every floor.

I have a blog on my company’s web site, but it hasn't been updated in months and no one is reading it. How can I develop more interesting content and get web site visitors to read it? Entrepreneur and Yoga Enthusiast _________________________________________________________ By Jim Sweeney Two primary factors contribute to building blog readership and loyalty: 1.

According to a new survey from Mintel, most Americans think they are healthier than they actually are. Or looked at from a different point-of-view, most Americans are not as healthy as they think they are.For example, the CDC says more than two-thirds (67%) of Americans suffer from or have been diagnosed as obese or overweight (a primary cause of many health issues).

By Jennifer Manocchio Media coverage is “free” in terms of editorial placement in a newspaper, magazine, radio show, television news show or online.  Since a journalist is writing about your product or service in editorial coverage, you do not pay for that placement.