Parent category for all new misc. topics that don’t fit into a service or industry + old content.
This week Trendwatching.com released their September trends “Transparency Triumph: Reviewing is the new advertising”. I don't agree that reviewing is the new advertising because traditional advertising messages are controlled by the brand; however, I do agree that consumer product reviews are very powerful and will continue to be prevalent as technology advances.
What is the most effective method and/or resource to procure a targeted listserv for a successful e-mail blast?
Swiffer has been aggressively targeting mommy bloggers, including a Swiffer SocialLuxe Lounge at the BlogHer conference this past summer.
Okay, so the CEO of Whole Foods recently spoke his mind in the Wall Street Journal about the proposed healthcare reforms. Blah, blah, blah. And now customers are up in arms – protesting and picketing and boycotting and twittering and joining Facebook pages.
In today’s digital environment, can the use of traditional publicity and media relations still be an effective strategy to increase sales? By Jim Sweeney Traditional publicity and media relations is a broad strategy that if properly targeted and effectively implemented can achieve – or at least support the achievement of – virtually any marketing/communications objective, including increasing sales.
Gap is using its 40th anniversary celebration to get back to its roots – jeans. With sales slipping, this might prove to be a good move. In honor of the retailer’s 40th anniversary, it is hosting a jean party nationwide to promote its 1969 new premium jean line.
We know Sam Walton. We respect Jim Sinegal. We admire Sol Price. But there was another retail giant – a true pioneer – who is too often forgotten or overlooked in today's crowded marketplace: John F. Geisse. To know John Geisse is to love him.
As bloggers and Twitterers become the new "celebrities" tapped by organizations to drive messages to the masses, when do they cross the line and become the very shills they once so willingly and joyfully persecuted?Here's the answer: Immediately.There is absolutely NO difference between bloggers, Twitterers or public relations professionals who for various reasons (cash, gifts, ego) represent a product manufacturer or service provider.
Consumers have been selling used cars from Newton Le Willows and many other locations, as well as boats, vans, etc.
Why are media not responding to my news release or pitch? ___________________________________________________ By Jennifer Manocchio Just because media does not respond, that does not mean the media contacts are not interested in your message. In fact, there are numerous reasons why media may not respond to your news release, pitch, press kit, etc.
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