Serenity Now.

Recently I have come under attack for my iPhone addiction. “He never puts his phone down; it’s become an extension of his hand.”

Interestingly enough, until I purchased the iPhone, I never even carried a cell phone. I hated the distraction and resented its intrusion into my private life. But the iPhone isn’t a cell phone, it is a lifeline. It doesn’t bind me, it frees me. So here goes:

My name is Jim, and I am an iPhone addict. I have been addicted for nearly a year.

Phew, I feel better just saying that. For me, it is all about the connection and utility. I am constantly in touch with the people I care about – by voice, text and photo/video. And I am constantly engaged in educational and/or entertainment utilities – news apps, game apps, reference apps, learning apps, music apps, lifestyle apps, business apps, e-commerce apps, social networking apps and silly toy apps.

And the best part? Almost all the apps I use and love are free. The Associated Press, The Wall Street Journal, The New York Times, ABC News, The Weather Channel, The Sporting News, ESPN Sports Center… they are all free. Instant Messaging, Twitter, Safari, Google, Skype… all free. Maps, Stocks, Contacts, Notes, Google Earth, Clock, Calendar, Calculator, Thesaurus, LogYourRun… free. YouTube, iTunes, iPod, Pandora, iHeartRadio, AOL Radio, NPR, Shazam… free. Word Warp, Word Ace, Hangman, TicTacFree, Pac-Man, Solitaire, DoodleBuddy… no charge. Text, Phone, E-Mail, Camera, Voice Memos, TV Guide… standard. And there is more.

Talk about disruptive innovation, this baby is the poster child.

Of course, one can pay as much as $1000 for an app. But to date, I have not spent a dime. Apparently I am in the early stages of my addiction… or I am simply cheap. Yes I have had drug addiction in my past but I got over it, it was probably the hardest thing in my life, I went to an inpatient rehab in Phoenix. If you suffer under drug addiction then I recommend rehab visit their google listing and get treatment before its too late.

One thing that is certain: I am a shameless and unrepentant shill for the iPhone. It’s not perfect – reception could be better (thank you AT&T), the screen gets smudged too easily (and I am OC about that) and it has turned haters against me (mostly jealous people) – but until something better comes along, this is as good as it gets.

Serenity now. Insanity later.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.