Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Over the holiday weekend I managed to catch about five minutes of A Christmas Carol on TV. It wasn't the classic movie starring Reginald Owen or even the 50s favorite starring Alastair Sim. And it wasn't the new Jim Carey animation.
What is the best day and time to distribute new product news releases to the traditional media?
This morning I opened my Retailing Today Email Newsletter and was shocked to find the following headlines: “Target extends store hours in areas hit by blizzard” “Borders extends store hours in snow-affected cities” “Online retailers extend shipping date in wake of snowstorm” “Kmart to open for 64 hours, celebrities offer gift ideas” “Macy’s to open 12 stores 24/7 for holiday shopping” Certainly this is not an extension of hours and online shipping dates to help consumers snowed in. Rather it is a way for retailers to bring in some extra sales during what was expected to be a fair holiday shopping season.
Once upon a time (in the early 1980s) I was an account executive with Burson-Marsteller/Chicago. One of my accounts was the National LP Gas Association and gas prices were soaring, which was good for the propane industry. So good in fact that Ford Motor Co.
What is a web site “bounce rate”? And should I be paying attention to these numbers?
Today is the last day for most retailers/manufacturers to provide free shipping and delivery guaranteed by Christmas Eve.
So how's that $100 million advertising investment to launch Bing working out for you Microsoft? And what about that billion-dollar-a-year investment you are making in your Yahoo partnership?Well, according to data from Experian Hitwise, as reported in ClickZ, Bing lost ground during the four-week-period leading up to and ending November 28, while Google continued to gain.
Is it acceptable to begin creating consumer awareness for a new consumer product before it is available at the retail level? ____________________________________________________ By Jennifer Manocchio Some companies don’t want to put the cart before the horse, while others take advantage of the opportunity to create buzz prior to a product’s actual availability (think Apple iPhone).
Two new product announcements caught my attention this week. First, Martha Stewart Clean, a new green cleaning line that features 10 new products, will be hitting Home Depot selves in January. The products will carry the DfE and Home Depot Eco Options labels. Second, P&G launched Tide Swash – a product line targeting college students and young professionals who want to put off doing laundry. The product line includes products that remove small stains, wrinkles and odors. To my surprise, Tide Swash is only available online at the moment.
Did you know more than 12.5 million children in the U.S. – 17% of kids and adolescents ages 2 to 19 – are overweight?Did you know as they grow older, these overweight children and adolescents – our babies – are more likely to have risk factors associated with cardiovascular disease such as high blood pressure, high cholesterol, and Type 2 diabetes?
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