Two New CPG Product Lines Hit “Store” Shelves

Two new product announcements caught my attention this week.  First, Martha Stewart Clean, a new green cleaning line that features 10 new products, will be hitting Home Depot selves in January.   The products will carry the DfE and Home Depot Eco Options labels. 

Second, P&G launched Tide Swash – a product line targeting college students and young professionals who want to put off doing laundry.  The product line includes products that remove small stains, wrinkles and odors.  To my surprise, Tide Swash is only available online at the moment.

Hopefully, this is a sign of the times ahead.  According to a recent article in AdvertisingAge, CPG companies are expected to launch “bigger, better, and more plentiful innovation and products in 2010”.  While this is only speculation and debatable at this point, I think we all want to believe that 2010 will be a better year.

Jennifer Manocchio


After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.