A Marketing Initiative Worthy of Our Involvement

Did you know more than 12.5 million children in the U.S. – 17% of kids and adolescents ages 2 to 19 – are overweight?

Did you know as they grow older, these overweight children and adolescents – our babies – are more likely to have risk factors associated with cardiovascular disease such as high blood pressure, high cholesterol, and Type 2 diabetes? Not to mention the emotional stress and psychological trauma.

Please help stop the madness.

Who lets their precious children eat themselves into sickness and death? Scratch that; who cares. Instead, “how can we help you to get your children into better health?” Because that is, after all, what this is all about.

Everyday we are bombarded with endless commercials and ads and promotions and events and videos that make fun of the issue and encourage us all to eat until we explode. And many of them are – by design – absolutely hilarious.

But there is nothing whatsoever funny about an overweight 12-year-old with diabetes. Or a 35-year-old who dies of heart failure.

Here are a few more facts to ponder from the Office of the Surgeon General:

  • Overweight adolescents have a 70 percent chance of becoming overweight or obese adults.
  • The number of overweight children has more than tripled over the past three decades.
  • Studies show that nearly 34 percent of children and teens in America are either overweight or at risk of becoming overweight.
  • Research has shown that parents are often their children’s most important role model. If children see their caregivers enjoying healthy foods and being physically active, they are more likely to do the same.

But there is good – maybe even great – news: This is not inevitable and it is not a losing battle.

To demonstrate, I salute the good folks at the Biggest Loser – the most real of all reality shows – for demonstrating not only the importance of healthy living, but the ability to take charge of life and overcome obesity.

Please get involved. Please reach out to an overweight family member or neighborhood child, or join a group or initiative. Please let them know they are loved. Please help save their lives.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.